WeChat is Taking Museums to the Cloud - Seite 2

Aside from these more practical functions, the MoMA Mini Program has two other bonus functions – "Find Your Match" and "Rewards". "Find Your Match" was developed taking inspiration from dating software. Works of art pop up and users can swipe left or right depending on whether they like the piece or not.

Meanwhile, "Awards" encourages user engagement by giving them tasks to complete, through which they can win prizes such as exclusive wallpapers, MoMA postcards and membership draws.

The Asian Art Museum of San Francisco Turns Users into Collectors

In order to offer users a more engaging experience, the Asian Art Museum of San Francisco equips three other functions, including introductions of the collections, museum guides and fun, interactive achievements for users to complete. After opening the Mini Program, users are led around the museum on a Private Tour by Dr. Jay Xu, Director and CEO of the Asian Art Museum of San Francisco. No matter how far users are from the museum geographically, they can feel like they're right in the museum.

If a certain piece of the collection catches users' eyes during their tours, they can add it to "My Display Case" and take a brief quiz. If the user answers successufully, they can obtain a "Collection Certification" from the Asian Art Museum and become an "Expert Collector."

"The world is changing," notes Dr. Xu. "But one constant is the desire for connection. WeChat serves as one of the Asian Art Museum's most important portals—24 hours a day, 7 days a week, across oceans and continents—for engaging our global communities to 6,000 years of art and culture. WeChat empowers us to creatively embrace change, inspire new audiences with new ideas, and share our most compelling stories from the past to the present, stories that spotlight our common humanity and connect art to life."

The other 9 museum Mini Programs also being launched have incorporated museum introductions and basic visitor information like opening hours, pricing and reminders. The applets will also offer Chinese language explanations of key exhibit pieces and collection files, along with unique photo frames designed exclusively for the various museums. These digital portals will provide Chinese users and tourists real-time services and a rich "Museum in the Cloud" experience.