Vodafone Business Identifies ‘Future Ready’ Attributes Key to Business Resiliency Beyond Covid-19 - Seite 2

• 71% of FRBs already made at least one new technology investment in direct response to the pandemic.
• 44% of FRBs surveyed expect that greater flexibility in where people work will persist after the pandemic is over.

Vinod Kumar continued: “Industries that hadn’t embraced technology are seeking to move swiftly into digitalisation. We want to help companies move quickly into this new era of working, supporting them in becoming smarter, faster and more resilient, but not at the cost of their humanity.”

To support small and medium businesses as they rebuild, Vodafone Business recently launched V-Hub, a resource service for SMEs looking to digitalise. The service offers SMEs access to articles, guides and live help covering topics such as website construction, cyber security, remote working and digital marketing.

Read the full Future Ready Report here.

*Notes to editors:

We conducted two phases of research, before and during the Covid crisis. The first phase took the views of 1,813 businesses of all sizes and sectors from Europe, the USA, Asia, and Africa, with the second covering 800 businesses of all sectors and sizes in the UK, Spain, Germany and Italy. This was further supplemented with qualitative interviews.

Future Ready Businesses were identified by using a regression model to show what behaviours and attitudes were most closely linked with confidence in future financial performance and being well prepared for what the future holds. Twelve criteria were identified, which make up six characteristics:

• Has a positive attitude to change. They embrace change and are excited by the future.
• Is open to new technology. They acknowledge the power of technology to solve business challenges.
• Takes clear steps towards business transformation. They have a roadmap in place for how technology can transform their business.
• Sets a detailed strategy. They have a wider business strategy for the future that is documented, specific, funded and measured.
• Keeps up-to-date with relevant trends & uncertainties. They have clearly identified the forces shaping their business & refers to key thought leaders to help.
• Is adaptable. They can react quickly to new trends or challenges and is quicker to market than its competitors.      

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