153 0 Kommentare U.S. Polo Assn. Launches 2020 Fall Collection - Seite 2

"In a challenging year that brought less styles from most retailers, later seasonal launches, and few capsule collections, U.S. Polo Assn. was able to pivot and bring consumers what they want right now - a fun, back-to-basics approach," said J. Michael Prince, President and CEO of USPAGL, who manages the multi-billion dollar U.S. Polo Assn. brand. "Our classic, sport-inspired, American styling offers comfort and a relaxed sensibility that's always ideal for work-from-home, back-to-school and beyond."

As the official brand of the United States Polo Association, and in celebration of the USPA's 130th milestone year, U.S. Polo Assn. has also launched a commemorative logo that is now available on certain products. The authentic connection between the brand and the sport of polo uniquely embeds a piece of history in every piece of U.S. Polo Assn. apparel.

Further, the brand re-invigorated its "Live Authentically" tagline throughout the fall season as an overarching campaign theme. Both on and off the field, U.S. Polo Assn. invites those who wear the brand to Live boldly. Live passionately. Live proudly. And always, Live Authentically.

"In times of uncertainty, our brand stands out as one with sports roots dating back to 1890 but with a style and message that are firmly focused on living today and looking forward to tomorrow," added Prince.

The collection is available now at U.S. Polo Assn. stores, at partner department stores and at uspoloassnglobal.com.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States, and one of the oldest sports governing bodies, having been founded in 1890. With a global footprint of $1.7 billion and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores, department stores, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 180 countries worldwide. Recently ranked the 5th largest sports licensor and 38th overall in License Global magazine's 2020 list of "Top 150 Global Licensors", U.S. Polo Assn. now takes its place alongside such iconic sports brands as National Football League, and National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.

For further information contact:
Stacey Kovalsky - Senior Director, Global Communications
Phone +001.561.790.8036 - E-mail: skovalsky@uspagl.com