Bel accelerates its transformation strategy and innovates in its markets - “For All For Good” at the heart of a unique model - Seite 4

 

Products accessible everywhere, for all
The Group is also strengthening its product accessibility strategy. The "Simply" Laughing Cow version has been launched in July in Algeria with a recipe rich in Calcium, vitamin A and D, and at a price in line with the local economic and social context.
Bel is also pursuing its strategy of democratizing organic products. Since September 2 and for six months, Mini Babybel organic has been offered in Happy Meal menus in the 1,490 McDonald's restaurants in France.
According to Antoine Fievet: "I am convinced that we must build a food model that can have a positive impact on our entire ecosystem. All BEL employees are mobilized to open a new path with our partners for a more sustainable and responsible future of food".

About Bel

The Bel Group is one of the world leaders in the branded cheese sector and a major player in the healthy snacking segment. Its portfolio of differentiated and international brands such as The Laughing Cow, Kiri, Mini Babybel, Leerdammer, Boursin, Pom'Potes and GoGo squeeZ, as well as around twenty other local brands, enabled the Group to achieve a turnover of €3.4 billion in 2019.

12,400 employees in more than 40 subsidiaries around the world contribute to the deployment of the Group's mission: a commitment to healthier and more responsible food for all. Its products are produced in 32 production sites and distributed in nearly 120 countries.

www.groupe-bel.com

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Press Contacts

Groupe Bel – Agence BCW
Alice Dalla Costa / Cécile Pochard
[e-mail] / [e-mail]
01 56 03 12 26 / 01 56 03 12 95

 

 

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• Press Release_Bel Group_EN_10132020