Verizon Media and BuzzFeed Announce New Strategic Partnership Across Content and Advertising - Seite 2

As part of the agreement, Verizon Media and BuzzFeed agree to syndicate content across each other’s platforms, create an innovation group to explore monetization opportunities, and leverage emerging ad formats, including extended reality (XR) and AR applications. BuzzFeed will also have the opportunity to leverage Verizon Media Immersive, the largest online XR platform for advertising and content. Additionally, BuzzFeed will also be able to tap into Verizon Media’s ad platform, which provides access to powerful, qualified data sets while reaching consumers across all channels, including mobile, desktop, video, native, addressable TV, Connected TV (CTV), Digital Out of Home (DOOH), and audio.

“While considering opportunities to work together, naturally, Jonah and I also discussed the property he co-founded, HuffPost,” said Gowrappan. “We quickly realized BuzzFeed’s strategy would complement HuffPost’s roadmap, injecting it with new energy and growing the brand into the future. We are deeply invested in the continued success of HuffPost and I couldn’t think of a better partner to take HuffPost to the next level.”

As part of the agreement, HuffPost will continue to contribute to Verizon Media’s portfolio as an official publishing partner, joining trusted premium content partners such as The New York Times, USA Today, Associated Press, and Reuters. HuffPost content will be amplified via Yahoo channels and products, boosting traffic and monetization. BuzzFeed will be able to syndicate content across Verizon’s Media brands, including Yahoo - a huge driver of traffic for HuffPost - and more. Additionally, Verizon Media will continue to manage sales for HuffPost’s ad inventory.

BuzzFeed’s acquisition of HuffPost will bring it back full circle to its original co-founder, Jonah Peretti. HuffPost is a global, premier media platform for news, commentary, entertainment, features, and lifestyle content, and has been part of the Verizon Media portfolio since 2011. As a Verizon Media property, HuffPost has become a premium destination for award-winning journalism and was the first fully digital U.S. publication to win the Pulitzer prize - a testament to its editorial excellence. With this acquisition, BuzzFeed’s scale, engagement and cultural impact will be unrivaled. Its diversified revenue model will expand across HuffPost, tapping into a broader, wealthier audience that is complementary to its own. BuzzFeed plans to extend its lines of business across Huffpost’s complementary demographic. BuzzFeed News and HuffPost will operate as separate, distinct news organizations.