INUVO Launches Software-as-a-Service Version of the IntentKey - Seite 2

Amir Bakhshaie, Vice President Advertising Technology and IntentKey Products, “This version of the IntentKey platform has the potential to disrupt what is currently a $19 billion-dollar annual third-party data marketplace and we are confident, based on the results we have already experienced, that we can outperform the competition. The design behind this SaaS version of the IntentKey is demand side platform (DSP) agnostic.”

Client beta testing proved successful in delivering the same superior performance at scale as was experienced with their Inuvo managed service. Mr. Bakhshaie noted, “Our SaaS audience data is created in the same manner as the data we use for our managed services clients: real-time, custom models for each client. By providing custom built models for SaaS clients, we are equipping them with unique, technology-driven data that enables them to run campaigns fueled by a world-class, cloud-based Artificial Intelligence technology.”

About the IntentKey
Inuvo’s IntentKey is a patented, machine-learning technology designed to mirror the manner in which the human brain instantly associates ideas, emotions, places, people, and objects. It creates an accurate, high-definition picture of consumer intent and sentiment related to a particular topic or item. Inuvo harnesses the power of the IntentKey to discover and reach high volumes of incremental in-market and relevant audiences that are hidden from typical marketing approaches. The IntentKey enables pinpoint media execution reaching consumers throughout the purchasing funnel all the way to conversion.

About Inuvo
Inuvo, Inc. (NYSE American: INUV) is a market leader in artificial intelligence, aligning and delivering consumer-oriented product & brand messaging strategies online based on powerful, anonymous and proprietary consumer intent data for agencies, advertisers and partners. To learn more, visit www.inuvo.com.

Safe Harbor / Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 regarding the proposed public offering and the intended use of proceeds from the offering. The offering is subject to market and other conditions and there can be no assurance as to whether or when the offering may be completed or as to the actual size or terms of the offering. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including market conditions, risks associated with the cash requirements of our business and other risks detailed from time to time in our filings with the Securities and Exchange Commission, and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. We do not assume any obligation to update any forward-looking statements.

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