DGAP-News

The Social Chain AG: Social Chain AG acquires American Beauty Brand Coral and grows US business to USD 100 million - Seite 2

Wanja S. Oberhof, CEO of Social Chain AG: "The acquisition of Coral is the next logical step in our US strategy. With our own communities and strong social media marketing resources, we have created a scalable base for our Social Commerce activities in the US. With Coral, we are adding a large logistics centre which enables a complete marketing and supply chain for our Social Commerce brands." In 2021, Social Chain AG will also start marketing its own Social Commerce brands in the US. Lumaland, Urbanara and KoRo, for example, will be establishing marketing and sales in the US. In addition, Social Chain AG plans to acquire further Direct-to-Consumer brands in the US this year. Oberhof: "We are currently in promising negotiations. The US, with its particularly social media and e-commerce-savvy population, will be the most important market for us in the medium term."

Jake Wand, Founder & CEO: "I am thrilled to be working with Social Chain AG as a leading partner in the field of Social Commerce. Coral is a perfect fit for the product portfolio of Social Chain's Beauty vertical. I am convinced that Coral and other of Social Chain's Direct-to-Consumer brands will continue to expand into the American and European market."

Social Chain AG's activities and subsidiaries in the US:

The following companies and brands are currently part of Social Chain AG's US business:

A4D Inc. (100% ²)
Specialist for digital Performance Marketing.
Company headquarters: San Diego
Revenue target 2021: 55m USD
www.a4d.com

Coral LLC (51%¹)
Supplier of oral hygiene products and nutritional supplements with natural
ingredients based on EcoSafe certified extracted coral concentrate.
Company headquarters: Los Angeles/Carson City
Revenue target 2021: 15m USD
www.coraltoothpaste.com

Social Chain Agency US (100%)
Social Media Marketing for top clients like TikTok, Zalando US and Amazon.
Company headquarters: New York/Los Angeles
Revenue target 2021: 10m USD
www.socialchain.agency

Further Direct-to-Consumer brands of Social Chain AG in the US
US market entry is planned for Lumaland Inc. (shareholding: 100%) the US market entry of further brands such as Urbanara (100%) and KoRo (57%) planned for 2021.