Koios Beverages to be Sold in all Market of Choice Supermarkets in Oregon Starting March 15, 2021 - Seite 2

The Company’s extensive commercialization initiatives in 2019 and 2020 have created a robust infrastructure of both retailers and wholesale distributors of Koios’ beverage products. Additionally, the Company has established a pipeline of online sales through its own e-commerce portal (offering one-time purchase and subscription options), as well as through Walmart’s U.S. online grocery store, and through Amazon.com. Along with placements announced earlier this month in over 200 Colorado convenience stores, as well as placements in Good Earth Natural Foods (Utah’s largest purveyor of sports nutrition products), the Company has also secured regional distribution on the east coast of the United States through Chex Finer Foods, Inc., a major natural and specialty foods distributor in New England. The Company believes that placements with chains such as Market of Choice reflect confidence in Koios’ products from the Company’s distribution partners, as well as the management of stores and chains who continue to recognize the relevance of KOIOS, Fit Soda, and other Koios products to their respective customer bases.

Koios Chief Executive Officer Chris Miller commented, “Local grocery chains are a key player in our distribution strategy for our canned beverage products for the simple reason that they have unparalleled influence in the regional markets that they service, in addition to knowledge of local clientele. Even through our online sales, which we manage in-house, there are discernible and meaningful patterns from one part of the country to another in terms of interest levels and purchasing tendencies. As much as these patterns may be insightful when it comes to our strategies for entering a given market, we prefer to take a more personalized approach of working with local-level retailers to best align our products with their base of customers. After all, these regional chains are often family-owned and are usually intimately familiar with what their customers like, dislike, and are specifically asking for. As such, we are excited to be working with Market of Choice as we expand our presence in the state of Oregon with a local focus.”

Sources

1 - https://www.registerguard.com/article/20140206/BUSINESS/302069800

2 - https://www.marketofchoice.com/local-makers/

3 - https://www.oregonlive.com/news/2008/09/eugenebased_grocery_chain_ditc ...

On behalf of the Board of Directors of the Company,

KOIOS BEVERAGE CORP.

“Chris Miller”

Chris Miller, CEO, and Director

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