Digital Lifelines for Women in Crisis

Rogers Expands Phone Program to More Women’s Shelters and Transition Houses Across Canada

Program offers phones and plans to more than 325 Canadian shelters and transition houses to help women and their children, including Indigenous women, escape violence and abuse

Rogers enabling safe, critical connectivity for women in crisis as shelters see a spike in frequency and severity of violence during the pandemic

Recently announced wireless network expansion to increase service and improve safety along Highway of Tears

TORONTO, April 26, 2021 (GLOBE NEWSWIRE) -- Rogers Communications today announced it has expanded its phone and plan program to connect more Canadian women and their children with digital lifelines and support to escape violence and abuse. Rogers is tripling its support from last year, by donating thousands of phones and plans to more than 325 women’s shelters and transition houses in Rogers wireless coverage areas during this third wave of the pandemic. As the severity and frequency of domestic violence and demand for safe shelter space continues to rise following initial pandemic lockdowns a year ago, Rogers is expanding its efforts to drive awareness and safe connectivity to support the most vulnerable, including the recently announced network expansion along British Columbia’s Highway of Tears to enable more safe connectivity.   

Last spring, at the start of the pandemic, Rogers launched a national program with Women’s Shelters Canada to provide hundreds of phones and plans to more than 100 shelters and transition houses, in addition to using the reach of its platforms and channels to help increase awareness of the domestic violence crisis. With growing waitlists for women’s shelters and transition houses, frontline crisis workers say these devices will continue to save women’s lives by keeping them safely connected to critical resources, particularly during lockdowns. The phone donation program is provided in collaboration with Motorola and LG.

Access to devices, plans, and network coverage is vitally important, now more than ever. Rogers recently announced it is expanding wireless network coverage, including 5G, in British Columbia to close gaps along two key corridors, including Highway 14 and Highway 16, known as the Highway of Tears. For decades, this highway has been the tragic location of many missing and murdered women, particularly Indigenous women, who were unable to call for help due to coverage gaps. By the time construction of these new towers is complete along Highway 16 late next year, the project will provide more than 250 km of cellular highway coverage between Prince George and Prince Rupert, improving safety for everyone, including women whose lives may depend on being able to make an emergency call.