Adobe and FedEx Partner to Drive E-commerce Innovation

Adobe (Nasdaq:ADBE) and FedEx (NYSE:FDX) today announced a new, multi-year collaboration starting with the integration of ShopRunner, a leading e-commerce platform and subsidiary of FedEx Services, with Adobe Commerce. In a year when online shopping in the U.S. grew 42% according to the recent Adobe Digital Economy Index, e-commerce became a make-or-break capability for every company regardless of size or industry.

Brands and merchants can better tackle the strong increase in package volume by offering free two-day shipping and seamless checkout and returns. The integration will give Adobe merchants access to FedEx post-purchase logistics intelligence, which will help them drive demand, reduce cost and gain customer insights.

“We’re proud to partner with FedEx to unlock a new era of e-commerce experiences built on innovation, speed and convenience that enable our joint customers to compete and win in the digital-first economy,” said Shantanu Narayen, chairman, president and chief executive officer at Adobe.

“The opportunity to partner with Adobe is another step forward in the FedEx journey to create an open, collaborative e-commerce ecosystem that will help brands and merchants deliver seamless experiences for their customers,” said Raj Subramaniam, president and chief operating officer at FedEx. “With Adobe’s leadership in customer experiences, the ShopRunner platform and our digital and logistics intelligence, we can increase the competitiveness of brands and merchants and create new possibilities in e-commerce.”

The economy has fundamentally changed in light of COVID-19, moving from a world with digital to a digital economy. During this time, e-commerce has played a vital role by enabling brands and merchants to sustain their businesses and continue serving consumers. The latest Adobe Digital Economy Index shows that 2022 is expected to be the first trillion-dollar year for e-commerce in the U.S. as more consumers flock online to meet their daily shopping needs. Adobe’s collaboration with FedEx and ShopRunner will help brands and merchants better manage their shipping and logistics and allow them to offer a great last-mile delivery experience as a way to retain customers and build loyalty. Brands and merchants shipping with FedEx will also benefit from FedEx post-purchase logistics intelligence to help create a more efficient and reliable experience for brands, merchants and their customers.