Four Largest Ski Industry Leaders Announce Joint Commitment to Fight Climate Change - Seite 2

“It is through bold environmental commitments and ongoing collaboration that we will have the most impact on protecting and preserving the great outdoors,” said Kate Wilson, senior director of sustainability at Vail Resorts. “We announced Commitment to Zero in 2017, our goal to achieve a zero net operating footprint by 2030 across all our 37 resorts, and we are proud to have already made substantial progress toward that goal. Now, through the Climate Collaborative Charter, we look forward to partnering with these passionate leaders, and the entire industry, to leverage our progress and support many others on the same journey.”

“As part of POWDR’s Play Forever commitment to protect the environment and support our community, the importance of collaboration to drive both action and inspiration at scale is paramount,” said Laura Schaffer, POWDR Director of Corporate Responsibility. “We all must reach across the chairlift to work together, and the Climate Collaborative Charter is a phenomenal step of unity that complements on-site actions like using solar power at all of our resorts. POWDR is eager to work with Alterra Mountain Company, Boyne Resorts, Vail Resorts, NSAA and the mountain resort industry as a whole as a united front to drive necessary change.”

“The idea for the four of us to unite in this pledge to combat climate change was actually formed at an industry conference in October of 2019 and it has endured many iterations and diligent review to get us to where we proudly are today,” said Stephen Kircher, president and chief executive officer of Boyne Resorts. “This effort brought momentum to Boyne Resorts’ progress with several environmental sustainability initiatives represented in our ForeverProject and we are excited to welcome the shared knowledge, accountability, collective voice and other benefits to come from the Climate Collaborative Charter.”

As the four largest ski industry leaders unite to combat climate change, they also humbly and urgently ask that all mountain resorts commit to take similar action. Additionally, this coalition is working to broaden engagement and participation from its employees, guests and community members, and be inclusive of voices and perspectives from all backgrounds.

Please click here for the complete Climate Collaborative Charter.

About Alterra Mountain Company
Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.