Barbie and Fashion House Balmain Collaborate on a New Ready-to-Wear and Accessories Collection, Along with a Series of Exclusive NFTs

Mattel, Inc. (NASDAQ: MAT) announces the launch of a dynamic, unprecedented partnership between the Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater culture, the two brands are launching a new global ready-to-wear fashion and accessories collection.

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Barbie and Fashion House Balmain Collaborate on a New Ready-to-Wear and Accessories Collection, Along with a Series of Exclusive NFTs (Photo: Business Wire)

The venture also marks the first time Barbie is entering the digital art world. Together, the two entities are dropping three one-of-a-kind NFTs of distinctive Barbie and Ken avatars. Styled in complete looks from Balmain’s designs, each is accompanied by a one-of-a-kind bespoke set of Barbie-sized Balmain pieces, creating a unique digital and physical art collection.

These Barbie x Balmain NFTs will be available exclusively through Mattel Creations, via an online auction hosted on mintNFT, guaranteeing buyers a unique place in fashion history as it moves into the virtual realm.

Barbie, with over 62 years of history, is a globally recognized influence and arbiter in the worlds of fashion and pop culture, creating an intersection between the brand, art and collectability. In 2020, Mattel launched Mattel Creations, an e-commerce platform that connects Barbie — and Mattel’s iconic catalogue of IP — with a network of global makers to produce limited-edition creations where toys are a canvas for art, and art is inspired by toys. With the rapid expansion of the metaverse, Mattel Creations has become especially resonant in the virtual space and is an exciting new platform for digital art deliveries.

“Together, Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries,” says Richard Dickson, President and Chief Operating Officer of Mattel. “As a fashion house committed to innovation in unexpected and joyous ways, Balmain, under Olivier Rousteing’s creative direction, is the perfect partner to translate the iconography that is unique to Barbie into a modern iteration of digital art and physical fashion.”