105 0 Kommentare PubMatic Launches Connect to Streamline Data Activation on the Sell-Side - Seite 2

“As media buyers seek to maximize the value and ROI of their media spend, audience addressability is a critical piece of the puzzle,” said Peter Barry, VP, Addressability at PubMatic. “Connect sets a new standard for efficiency and effectiveness in media targeting, giving advertisers access to specific audiences using the data currency they prefer, in one streamlined platform. There is a robust future for sell-side audience addressability, and this will give publishers and advertisers better control over revenue and performance.”

Connect unites a portfolio of addressability solutions that PubMatic has developed over the past few years into a single platform, making it easier for buyers to access and activate various data signals across channels. With Connect, advertisers can reach their target audience across a massive global inventory footprint, powered by a platform that processes 383 billion ad impressions daily. Buyers can tap into unparalleled ID access and massive scale thanks to the more than 350 publishers using Identity Hub, PubMatic’s proprietary, Prebid based, identity management solution for publishers. Connect also easily ingests advertiser and publisher first-party data, giving customers the freedom and flexibility to use their preferred data source. Partnerships with many of the industry’s key audience data and contextual partners – including LiveRamp, Lotame and Semasio – provide the ability to target audiences at scale. Connections to leading DMPs, DSPs, and publishers provide the flexibility and freedom needed by advertisers.

To learn more about Connect, visit pubmatic.com/connect.

About PubMatic
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.