CIRCULOSE(R) to be the First Official Partner to Copenhagen Fashion Week's Talent Support Scheme, CPHFW NEWTALENT - Seite 2

- Cecilie Thorsmark, CEO Copenhagen Fashion Week

Given Copenhagen Fashion Week's globally impactful initiatives, Circulose® brings an innovative and ambitious solution to make fashion circular. Circulose® is a natural material made by transforming discarded cotton textiles, like old jeans, into a dissolving pulp. In a breakthrough process powered by 100% renewable energy, Circulose® transforms discarded textiles into a new material that needs no cotton fields, no oil, and no trees. For designers and fashion creatives the key feature of Circulose® is that it frees them from the need to sacrifice style or quality for the sake of circularity. That means Circulose® is perfectly at home at Copenhagen Fashion Week, with its prestigious reputation for fostering exceptional fashion talent.

"To make fashion circular, we have to join forces with leading ecosystems like Copenhagen Fashion Week to get Circulose® into the hands of designers, brands, and creatives in every corner of the industry. Circulose® changes fashion from the inside by eliminating old constraints of textile-to-textile recycled materials without sacrificing quality and style, so partnering with a globally relevant fashion week is only natural. We are grateful for CPHFW's leadership in encouraging circularity and nurturing top talent, and we look forward to supporting the future shapers of style with them over the coming years."

- Patrik Lundström, CEO of Renewcell, the Swedish innovator behind Circulose®.

About Circulose® - changing fashion from the inside

Circulose® is a branded material produced from 100% recycled textiles. Renewcell's customers use Circulose® as a raw material to produce natural biodegradable textile fibers like viscose and lyocell. By replacing virgin textile fibers like cotton with fibers produced from Circulose®, fashion brands can significantly reduce the climate and environmental impact caused by raw material production and fashion waste. More information on Circulose® can be found at www.circulo.se

About Copenhagen Fashion Week

Copenhagen Fashion Week is the fifth most influential international fashion week, the sustainable fashion capital of the world, and a leader in fostering top Nordic talent. Taking place biannually in January/February and August, Copenhagen Fashion Week welcomes esteemed press, buyers, brands, and influencers to four days of shows, presentations, trade fairs, talks and events across the city, attracting an international audience of leading industry figureheads.