Febreze Elevates Home Design with Scent Styling
From the perfect pillow placement to arranging furniture for good energy flow, interior design is paramount to creating your dream home. We instinctually focus on the colors, materials, and textures that look and feel good, but often overlook one key element: smell. Enter “Scent Styling,” the freshest new design concept from the fragrance experts at Febreze that marries the sense of smell with the visual art of interior design to elevate your living space. Studies have shown that smell – both good and bad – can have a profound impact on your mental and physical wellbeing. By thoughtfully incorporating scents throughout your home, you can curate an atmosphere for every room.
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Febreze partners with actress, TV personality, and home decor designer Garcelle Beauvais to help introduce its new fresh new design concept “Scent Styling.” (Photo: Business Wire)
Febreze partnered with actress, author, and home décor designer Garcelle Beauvais to share how you can Scent Style your home with Febreze AIR. With Garcelle’s expertise and over thirty Febreze AIR fragrance options, it’s easy to find the perfect scents to elevate any room in your home and enhance your everyday experience.
“When styling a room, we focus primarily on visual aesthetics, while smell is often overlooked. But interior designers know the power that smell can have in a home – there’s a reason realtors use smells as a finishing touch!” says Beauvais. “To help create the ambiance I’m looking for, Febreze AIR is a must-have. Just a few sprays fight those bad odors and leave the luxurious, fresh scents I want behind. Remember home cohesion doesn’t stop with the eyes – with Scent Styling, you’ll love what you see and smell throughout your home.”
Indeed, though underutilized, scent is a powerful tool in interior design. A new scent-focused study1 from the Fragrance Creators Association published in Cognitive Research: Principles and Implications demonstrates that smell fundamentally underpins most experiences of daily life such as memory, wellbeing, motivated behavior, social behavior, and emotions. Pleasant scents can enhance a space by improving mood, relieving anxiety, increasing alertness, or even providing a comforting sense of nostalgia. One of the authors, Morgan Eberhard (formerly Morgan Brashear), Senior Scientist at Febreze, adds, “The research reveals how bad smells can equally impact a space in a negative way. So, no matter how beautifully decorated or satisfyingly organized a room may be, the design isn’t complete until the sense of smell is addressed.”