Sam’s Club Member Access Platform (MAP) Pioneers True Closed-Loop, Omnichannel Attribution for Advertising - Seite 2

“There’s a huge group of our members who see a search ad online or on their phone when shopping but purchase the product in-club. Previously, it was not possible for our advertisers to connect the in-club purchase to their online ads to know what drove sales,” said Tim Simmons, senior vice president and chief product officer, Sam’s Club. “With our new attribution model, advertisers can understand what’s motivating purchases across all channels accurately, especially for search ads.”

In-club attribution is available now for all Sam’s Club advertisers who have live sponsored products campaigns.

About Sam’s Club

Sam’s Club, a division of Walmart Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in nearly 600 clubs in the U.S. and Puerto Rico. Now in its 39^th year, Sam’s Club continues to redefine warehouse shopping with its highly curated assortment of high-quality fresh food and Member’s Mark items, in addition to market-leading technologies and services like Scan & Go, Curbside Pickup and home delivery service in select markets.

To learn more about Sam's Club, visit the Sam's Club Newsroom, shop at SamsClub.com and interact with Sam's Club on Twitter, Facebook, Instagram and TikTok.

About Sam’s Club Member Access Platform

At Sam’s Club, we are member obsessed. We lead with this obsession by offering a curated assortment of high-quality products at an incredible value. We lead with this obsession by providing our members with a multi-touchpoint experience, whether they are shopping our Clubs, on SamsClub.com, in-app, or with Curbside Pickup and Delivery. We lead with this obsession every day.

We know our members want a shopping experience that is easy, convenient, and personalized. And we know that our agencies, ad tech platforms, suppliers and marketers want to reach our members efficiently and effectively. With Sam’s Club Member Access Platform (MAP), our journey starts with our members. Next, we create and give partners experiences, tools and opportunities that help members discover new products at the time they need and want them.

MAP’s mission is to provide the most valuable and additive ads experience to our members. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes and our first-party data.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230321005440/en/

The Walmart Stock at the time of publication of the news with a fall of -0,38 % to 131EUR on Tradegate stock exchange (21. März 2023, 14:32 Uhr).