Creative Realities Announces Exclusive Contract to Deploy Advertising Network of up to 12,000+ Displays in up to 1,000 Experiential Leisure Locations

LOUISVILLE, Ky., April 05, 2023 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), a leading provider of digital signage and media solutions, today announced a new contract to deploy a digital-out-of-home (DOOH) advertising network in more than 1,000 locations in the experiential leisure vertical throughout the United States.

The customer, a DOOH network operator, has secured private equity funding that will support the execution of these installations by CRI over an 18-month period. The contract is valued at up to $46 million in revenue to CRI based on a full deployment and the current installation schedule within the contract.

“The formidable capabilities of CRI are additionally showcased to provide quality hardware, technical expertise, installation support and ongoing maintenance at enterprise scale,” stated Rick Mills, CEO of Creative Realities. Mr. Mills further stated, “This fulfills yet again upon another end-to-end story that uniquely differentiates CRI in the digital signage, omni-channel marketing and digital media industries.” He continued, “Importantly, CRI has again demonstrated its ability to win enterprise business and deliver significant organic growth with material transactions of this nature.”

CRI and the other parties are working through the legal and marketing approvals for a joint announcement later this month.

“As discussed on our earnings release call just last week, this is one of a number of opportunities that CRI has secured to deploy, support and manage DOOH networks and related media sales.” Mr. Mills added, “This new contract is one of the primary drivers for the revised revenue guidance of $60 million for 2023. As we continue to secure significant contracts, our backlog has grown to exceed $110 million per our communication on the earnings call held March 30, 2023.”

About Creative Realities, Inc.
Creative Realities helps clients use place-based digital media to achieve business objectives such as increased revenue, enhanced customer experiences, and improved productivity. The Company designs, develops and deploys digital signage experiences for enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to retail, automotive, digital-out-of-home (DOOH) advertising networks, convenience stores, foodservice/QSR, gaming, theater, and stadium venues.