Rocky Mountain Chocolate Factory CEO Rob Sarlls Completes “50 Visits In 50 Weeks” Listening Tour With Company Franchisees and Begins Second Tour - Seite 2

The objectives of the two newly created management positions are to enhance the franchisee network’s profitability and effectiveness, including assisting with pending changes. “These new roles are a direct result of insights gained during the course of our many discussions with franchisees. Adding these functions reflects the evolutionary progress of our business transformation and reaffirms the value franchisees contribute to the Company’s success and competitive position.”

SENIOR DIRECTOR, FRANCHISE SUCCESS
LISA TAYLOR

Lisa Taylor serves as a trusted advisor to our franchise business owners, providing insights and strategies to drive store business and performance. In this new role, reporting to CEO Rob Sarlls, she will focus her efforts on developing, sharing and co-executing on proven strategies to help franchisees optimize sales and store level profitability. Taylor began her career with Rocky Mountain Chocolate Factory in 1994 as a clerk when her family opened two franchise locations at Denver International Airport. She joined the corporate office in 1999 working directly with franchise owners as a Field Consultant, Regional Manager, and then Director prior to assuming her current role. She is a graduate of Arizona State University with degrees in Journalism and Political Science and a minor in business.

DIRECTOR, BRAND STANDARDS
FRED SABATINI

Fred Sabatini has been appointed to oversee brand standards adherence for the RMCF family of stores. Reporting to CFO Allen Arroyo, he consults with franchise partners to ensure compliance with brand mandates and initiatives, playing a key role in developing and supporting operational tools, administering operational reports, and setting goals and standards of the franchising system. Sabatini previously held senior responsibility for the Company’s recently sold frozen yogurt business, with prior experience in supply chain, compliance, and field operations support throughout the RMCF system. He is a graduate of Western Colorado University.

About Rocky Mountain Chocolate Factory, Inc.
Rocky Mountain Chocolate Factory, Inc., (the "Company"), ranked number one on Newsweek's list of "America's Best Retailers 2022" in the chocolate and candy stores category, is headquartered in Durango, Colorado. The Company is a leading international franchiser of gourmet chocolate and confection, manufacturing an extensive line of premium chocolates and other confectionery products. The Company, its subsidiaries, franchisees and licensees currently operate over 270 Rocky Mountain Chocolate Factory stores across the United States, the Republic of Panama, and the Republic of the Philippines. The Company's common stock is listed on the Nasdaq Global Market under the symbol "RMCF.”