Sean Tresvant Promoted to Taco Bell Division CEO, Effective January 1, 2024 - Seite 2

“The love our fans and team members have for Taco Bell is extraordinary and means we’re in a unique position to push the limits on culture and become a brand that inspires and enables the world to Live Más,” said Tresvant. “I’m grateful to have worked alongside Mark, and I’m incredibly honored and excited to continue partnering with our talented team and amazing franchisees on Taco Bell’s magic formula of brand buzz, innovation, value and digital initiatives to deliver industry-leading results in the U.S. and internationally.”

King joined Taco Bell in 2019 after successfully leading global sporting goods businesses with adidas. Under King’s leadership, the Taco Bell business prioritized on-trend innovation, leaned into everyday value and grew from strength to strength, finishing 2022 with same-store sales growth of 8%. Taco Bell’s digital business keeps growing, reporting 40% growth year over year in 2022, and the brand is leading the industry in exciting asset innovation such as the first-of-its kind Defy restaurant featuring a two-story design with a proprietary vertical lift to transport iconic Taco Bell menu items straight from the kitchen to fans. Additionally, the brand’s international business hit a significant development milestone as it reached 1,000 units globally in 2022. In 2023, Taco Bell earned the top spot on Entrepreneur magazine's Franchise 500 Ranking for the third year running and was recently named on the TIME100 Most Influential Companies list. In addition, as Vice Chairman of the Taco Bell Foundation Board of Directors, King helped unlock the power of Good Growth, supporting young people in the communities where Taco Bell operates as well as unlocking education and entrepreneurial opportunities for restaurant Team Members. In 2023, the Taco Bell Foundation awarded $15 million in grants to 452 charities that champion youth and provided more than $10 million in Live Más Scholarships, the most in the nonprofit’s history.

“Taco Bell, our employees and our world-class franchisee partners have thrived under Mark’s leadership as he and his team have accelerated the innovation, sales growth and unique brand identity that make Taco Bell an undisputed global icon,” said Gibbs. “It was no surprise our industry recently recognized Mark as the Restaurant Leader of the Year, because he exemplifies what it means to be an innovator, risk taker and growth maker. I want to thank Mark for his outstanding leadership that not only drove strong results but also inspired restless creativity and enabled a people-first environment for everyone to thrive. While we will miss Mark, we wish him well as he enjoys this new phase of life with his family.”