Passcreator by Fobi Launches Digital Loyalty Program for the DACH Region (German, Austria, & Switzerland) with Leading Fashion Brand, Wormland

The new digital offering will transform Wormland’s existing loyalty program, delivering an enhanced shopping experience through the mobile wallet.

VANCOUVER, BC, July 17, 2023 (GLOBE NEWSWIRE) -- Fobi AI Inc. (FOBI:TSXV) (FOBIF:OTCQB) (the "Company" or "Fobi"), an industry leader in harnessing AI and data intelligence to enable digital transformation, is pleased to announce that the Company’s subsidiary, Passcreator, has started a partnership with German fashion retailer, Wormland, to digitalize the brand’s existing loyalty program, THECLUB. With Passcreator’s digital loyalty solution, Wormland will be able to distribute wallet passes to all members of THECLUB, who can then have their passes scanned at Wormland retail locations to claim promotions and discounts, redeem rewards, and more. Fobi will earn revenue from this deal via monthly fees based on the volume of active passes.

Based in Hanover, Germany, Wormland specializes in men’s apparel and accessories with a commitment to elevating the retail shopping experience through a combination of modern lifestyle, extraordinary architecture, art, and music, with a wide-ranging brand portfolio from newcomer labels to high-end fashion brands. Wormland operates in several brick-and-mortar stores in major cities across Germany, including Berlin, Frankfurt, and Munich, as well as through its e-commerce storefront for the DACH region (Germany, Austria, and Switzerland).

Tim Kälberer, CEO of Wormland, states: "Our partnership with Passcreator has been a game-changer for us and the way we serve our customers. Through the wallet pass, we’ve been able to speed up the registration process for THECLUB, prioritize our sustainability efforts, and make claiming and tracking rewards as easy as possible. Thanks to the ease-of-use of the Passcreator platform and support from the Passcreator team, our new digital THECLUB card opens up many new exciting opportunities for us to engage with our customers in ways we only thought were possible by building an expensive app."

NEW DIGITAL LOYALTY PROGRAM DRIVES ENHANCED SHOPPING EXPERIENCES AND DELIVERS KEY TRANSFORMATION TO SUSTAINABLE RETAIL

Leveraging Fobi’s Passcreator, Wormland has successfully transitioned its traditional loyalty program from paper and plastic to digital. Customers can now register for THECLUB by simply scanning a QR code at the checkout. The data, facilitated via Salesforce, is transferred securely to a digital card within the customer’s smartphone wallet, streamlining the entire registration process. This integrated process now means Wormland can better identify its customers and attribute shopping behaviors in real-time to optimize its targeting efforts, save time and money, and improve its overall campaign ROI.