EQS-News

029 Group SE: 029 Group leads a pre-seed investment round in fjör, a science-driven D2C skincare brand.

EQS-News: 029 Group SE / Key word(s): Investment/Investment 029 Group SE: 029 Group leads a pre-seed investment round in fjör, a science-driven D2C skincare brand. 10.08.2023 / 20:00 CET/CEST The issuer is solely responsible for the content of this announcement. Press release 029 Group SE: 029 Group leads a pre-seed investment round in fjör, a science-driven D2C skincare brand. Berlin, 10 August 2023. 029 Group SE (ISIN: DE000A2LQ2D0), the global hospitality and lifestyle platform, announces that it led a GBP 400,000 pre-seed investment round in fjör, a science-driven D2C skincare brand based in London.

The pre-seed round will accelerate growth in new product development, team expansion, and targeted marketing campaigns, with the goal to propel fjör to the forefront of the beauty industry.

Fjör's flagship product is the world's first hydrolytic serum, offering anti-aging and deep hydration benefits. Clinically verified, the serum is free from preservatives and fragrance, catering to all skin types, including sensitive skin. Key benefits of the hydrolytic serum include pollution protection, redness reduction, microbiome balance, hydration, and anti-aging effects.

Developed in collaboration with the Swedish life science company ZymIQ Technology, fjör's hydrolytic enzyme helps rebalance the skin's microbiome, enhances the performance of other skincare ingredients, and acts as a hydration booster. The hydrolytic serum is lightweight and absorbs easily into the skin. It is formulated with powerful ingredients, carefully selected for their nourishing and healing properties. The hydrolytic enzyme technology in the serum provides unique protective benefits for the skin against environmental irritants. Suitable for both men and women, the hydrolytic serum offers a multifaceted approach to skincare.

Natalie Enslöw, Founder of fjör, stated, "fjör represents a new category in skincare, emphasizing the values of less is more and harnessing cutting-edge Swedish enzyme engineering. With the support of 029 Group SE, we are poised to embark on an exciting phase of growth and transformation. 029 Group SE’s history of identifying and backing category-leading brands lends credence to fjör’s potential to bring about change."