The United Nations and JCDecaux launch Global Road Safety campaign to address the first cause of mortality for young people aged 5-29 - Seite 2

Jean-Charles Decaux, co-CEO of JCDecaux said: “We are very proud to partner with the United Nations and Jean Todt, the United Nations Secretary-General's Special Envoy for Road Safety, to launch this international road safety campaign that’s relevant to everyone. No matter how we travel, this important cause affects us all, from pedestrians, cyclists, motorcyclists and drivers to people using new forms of mobility or making shared trips. We can all play a part in reducing the terrible consequences faced by so many families around the world. This campaign underlines how our sustainable media can use its power and mass reach to raise awareness of the safety rules that must be respected at all times and the care that must be taken, in order to ensure a safe and pleasant public space for us all.”

#MakeaSafetyStatement

Under the motto #MakeaSafetyStatement, the campaign gathers celebrities to encourage road users to adopt simple and effective rules to stay safe on the road.

The first participating celebrities include:

• Naomi Campbell, supermodel
• Ousmane Dembélé, football icon
• Patrick Dempsey, actor
• Novak Djokovic, tennis legend
• Didier Drogba, football legend
• Michael Fassbender, actor
• Julie Gayet, actress
• Charles Leclerc, F1 driver
• Marc Márquez, motorcycle racer
• Kylie Minogue, musician
• Youssou N’Dour, musician
• Mick Schumacher, F1 driver
• Michelle Yeoh, Oscar-winning actress & UNDP Goodwill ambassador
  
  

They #MakeaSafetyStatement to:

• wear a seat belt
• drive slow
• wear a helmet
• not text and drive
• not drive under the influence
• not drive tired

and call on fans, followers and the public to adopt the same habits.

Note to editors
About some of the main causes of road crashes

Speeding

• The death risk for pedestrians hit by car fronts rises rapidly as vehicle speed increases (4.5 times from 50 km/h to 65 km/h).
• In Europe, some 30% of road fatalities (19,800 in 2021) are caused by excessive or inappropriate speed.

Driving under the influence

• Driving under the influence of alcohol and any psychoactive substance or drug increases the risk of a crash.
• A 2022 study by U.S. highway safety regulators (NHTSA) found that more than half the people injured or killed in traffic crashes had one or more drugs, or alcohol, in their bloodstreams.

Distracted driving

• Drivers using mobile phones are approximately 4 times more likely to be involved in a crash
• Texting is the most alarming distraction. Sending or reading a text takes eyes off the road for 5 seconds. At 55 mph, that's like driving the length of an entire football field with eyes closed.
• In the U.S., distracted driving is estimated to play a role in 25%-30% of fatal crashes, according to the  National Distracted Driving Coalition (NDDC).