Vertiqal Studios Names Rifle Its Australian Agency of Record

TORONTO, ON / ACCESSWIRE / October 4, 2023 / Vertiqal Studios (TSX:VRTS)(OTCQB:GAMGF)(FRA:P93) (the "Company" or "Vertiqal"), a leading digital media, entertainment, production, and distribution company, is pleased to announce its appointment of Rifle as its agency of record for Australia, following the remarkable success of a recent collaborative advertising campaign for a prominent Australian Schedule One bank in early 2023.

Foto: Accesswire

The campaign showcased Australian content creators and was strategically promoted within the extensive Vertiqal network, with a focus on Australia and New Zealand regions, as noted in a press release dated May 3, 2023. The bank's second campaign is scheduled to launch in early October. Two additional campaigns, one showcasing an investment platform and the other an esports platform, are scheduled to go live in the coming weeks.

Rifle specializes in sports, gaming, and entertainment channels, and excels in forging harmonious alliances between brands and highly engaged audiences. Their services cater to both rights holders and clients, fostering enduring, mutually beneficial relationships that fortify brands in the pursuit of their digital advertising campaign objectives.

The regionally exclusive white label partnership will enable Rifle to offer its clients exclusive access to Vertiqal's robust and proprietary network. The Company's global network boasts over 43 million dedicated followers and generates more than 2 billion views and 1.5M + new followers every month. Rifle will also offer its clients invaluable support in crafting content that eloquently conveys each brand's narrative in a captivating and memorable manner through Vertiqal's in-house production team. This partnership strengthens the Company's presence in the Australia and New Zealand regions with a reach of over 9.5 million, emphasizing tailored content for the local communities.

With a presence spanning more than 66 channels across TikTok, Snapchat, and Instagram platforms, Vertiqal holds the strategic advantage of augmenting Rifle's campaign reach through advanced geolocation technology. As such, the collaboration unlocks unparalleled access to the coveted Gen Z, and younger Millennial cohorts, establishing genuine and enduring connections between brands and these traditionally challenging-to-reach demographics.