Vertiqal Studios Enters Partnership with Mean Girl Podcast Parent Co, Just Media Group

With Exclusive Snapchat Monetization, The Partnership Encompasses Production & Distribution Across Major Social Platforms

TORONTO, ON / ACCESSWIRE / October 10, 2023 / Vertiqal Studios Corp. (TSX:VRTS)(OTCQB:GAMGF)(FRA:P93) (the "Company" or "Vertiqal"), a leading digital media, entertainment, production, and distribution company, is pleased to announce its strategic partnership with Just Media Group (Mean Girl). Through this collaboration, Vertiqal will provide production and distribution services for Just Media Group content, including but not limited to the Mean Girl Podcast.

The Just Media community of digital channels will be supported by Vertiqal's production team, with the Mean Girl Podcast shot and produced at Vertiqal's New York City location. Vertiqal's broader focus will be building Mean Girl organic short-form video strategies + direct media brand campaigns produced and sold in conjunction with Vertiqal. Alex Bennett and Jordyn Woodruff, the dynamic founders of the Mean Girl Podcast, will join the Vertiqal Studios advisory board.

Foto: Accesswire

According to the partnership agreement, Vertiqal Studios takes on the pivotal role of editing and preparing video content for seamless distribution across Snapchat and other platforms, as directed by Mean Girl. Mean Girl is to provide unedited footage from the Mean Girl Podcast and other activations to Vertiqal for editing and distribution on owned-and-operated channels, featuring a 50/50 revenue-share exclusive to Snapchat. In addition, both parties intend to build original content series in the future.

It's important to note that this revenue-sharing arrangement is exclusively applicable to newly edited and distributed content by Vertiqal Studios through Mean Girl Snap Discover channels. The agreement offers significant flexibility, providing ample room for potential expansion by seamlessly integrating additional platforms and content at Mean Girl's discretion, and offers the opportunity to develop a shared creator program led by Mean Girl.

The collaboration between Vertiqal Studios and Mean Girl holds promise not only in captivating Snapchat users, but also in reaching a broader and diverse audience on YouTube, TikTok, Instagram and X. This partnership is a testament to the dynamic creative synergy between the two entities, laying a strong foundation for the exploration of additional opportunities as the partnership evolves.