JAKKS Pacific and Authentic Brands Group Announce Long-Term Multi-Brand Agreement for Toys and Products

JAKKS Pacific, Inc. (NASDAQ: JAKK), a world-leading toy and consumer products manufacturer, today announced a long-term agreement with Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform. Through the agreement, JAKKS Pacific will design, manufacture and distribute an extensive range of innovative products inspired by Authentic’s portfolio of iconic brands. This includes Forever 21, Juicy Couture, Element, Roxy, Quiksilver, Prince and Sports Illustrated. The new products are planned to roll out in-store and online at key specialty and mass retailers across North America, Latin America, Asia-Pacific, Australia, New Zealand, Europe, the Middle East and Africa, commencing in 2024.

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JAKKS Pacific and Authentic Brands Group Announce Long-Term Multi-Brand Agreement for Toys and Products (Graphic: Business Wire)

“We are thrilled to announce this new partnership with Authentic and the creative process for developing a robust line for these incredible properties is already in progress," said Stephen Berman, Chairman and CEO of JAKKS Pacific, Inc. “Leveraging JAKKS' extensive experience in creating innovative licensed products, we are bursting with design ideas for these key new lines and eagerly anticipate their global retail debut later next year.”

With the design process already underway, customers can expect an initial fall 2024 rollout of skateboards for Quiksilver and Element. Following the launch, JAKKS will extend the offering to roller skates, volleyballs, beach accessories, and a robust line of toys and other toy-related products featuring key brand attributes from Forever 21, Juicy Couture, Prince, Sports Illustrated and Roxy.

The partnership between JAKKS and Authentic kicks off JAKKS’ strategy of developing products for renowned brands to Millennials and Gen Z pushing JAKKS further into new product categories and expanding distribution into additional retail channels. Authentic’s proven platform will further drive these brands’ product lines in the outdoor categories and make way for additional collaborations with other Authentic brands. The addition of more spring/summer-focused businesses also further leverages JAKKS infrastructure to counterbalance its traditional Halloween/Holiday seasonality.