raddarᵀᴹ, the reinvented flyer, expands in Québec, Ontario and British Columbia

MONTRÉAL, Nov. 03, 2023 (GLOBE NEWSWIRE) -- In the wake of its successful launch in Montréal this spring, TC Transcontinental (TSX: TCL.A TCL.B) announces the expansion of raddar^TM, the reinvented flyer, across Québec as well as in areas of Ontario and British Columbia.

raddar^TM is a thin leaflet folded in four that combines flyers from various retailers into a single printed product. Distributed via Canada Post, raddar^TM greatly reduces the volume of paper used. With raddar^TM and its digital platform raddar.ca, consumers can benefit from the best of both worlds.

Québec
Between February and May 2024, raddar^TM will be rolled out gradually across the province of Québec, replacing Publisac. This will add 2.8 million households to the 1 million copies of raddar^TM already distributed in the Greater Montreal area.

“We are proud of raddar^TM, a landmark innovation in the history of flyers, and the significant environmental gain it represents," said Patrick Brayley, Senior Vice President, TC Transcontinental Printing. “At the same time, we regret the impact of the end of Publisac on several weekly newspapers as well as on our distribution partners. Given recent and expected regulatory changes for distribution and their operational and financial impacts, the Publisac model had to evolve.”

As a long-standing partner of local newspapers, TC Transcontinental will help promote their presence in their communities and on their digital sites by offering its clients a free page in raddar^TM and visibility on raddar.ca.

According to a recent CROP survey, 88% of Montréal consumers who receive raddar^TM consult it; 83% plan their meals based on promotions found in it; 70% of users say it influences their choice of merchant for their purchases. Users like raddar^TM for its ease of consultation, its compact format, its usefulness in planning store visits, and its eco-friendly nature.

Ontario and British Columbia
In Ontario, starting next week, raddar^TM will be distributed to 1 million households in the Greater Toronto and Hamilton areas formerly served by Ontario’s largest community newspaper publisher, Metroland. On September 15, Metroland announced the immediate cessation of the distribution of the print editions of its regional newspapers and associated flyers.

Similarly, since last August, raddar^TM is distributed to over 300 000 households in Vancouver areas where Glacier Media, Westen Canada’s largest community newspaper publisher, ceased its distribution activities.