TELUS International Survey Reveals Nearly Two-Thirds of Consumers Not Aware Media Companies Restrict Generative AI (GenAI) Models From Being Trained on Their Articles and Content - Seite 2

No matter the source, 75% of consumers want companies to be transparent and explicit about how they’re sourcing the data they’re using to power their GenAI models. Additionally, more than half (52%) of all consumers believe the companies developing and building GenAI applications have a responsibility to “police” the information that’s being used and determine if it is being used with the content creator’s permission.

Consumers Unsure About Accuracy, Concerned About Bias; Sentiment Varies by Generation

• Those aged 25-34 had the most trust in GenAI-generated content being accurate (47%) compared to 16% of those aged 54+
• Nearly half (43%) of all consumers don’t trust GenAI content to be unbiased, with those aged 54+ having the strongest response (51%)
• Among those aged 18-24, 42% indicated they trust GenAI content to be unbiased, which is a stark contrast to just 16% of those aged 54+

“Since its launch a year ago, we have witnessed the unprecedented rise and development of GenAI. While many of the use cases are incredible, including its ability to fast track medical diagnoses and pharmaceutical developments, as well as aiding accessibility for those with disabilities, so too are the potential threats posed by its irresponsible use and the possibility of perpetuating and exacerbating false or biased data,” said Hanna. “To effectively mitigate against this and to ensure a safe online experience for all users, companies must source trusted and diverse training datasets created by leveraging a combination of technology and humans to oversee the output when deploying GenAI.”

TELUS International is a leading provider of comprehensive, end-to-end AI data solutions including dataset engineering, the creation of training and test datasets, content generation and enhancement, model testing and prompt generation and enhancement. The company also provides software engineering services to implementers of GenAI technologies, with extensive capabilities for application development through the consultancy, design, build, deployment and maintenance phases. Backed by the power of GenAI, the company’s enhanced solution, Fuel iX, delivers end-to-end CX innovation and AI-fueled intelligent experiences (iX) to help global clients meet critical CX business needs. To learn more, visit https://www.telusinternational.com/solutions/ai-data-solutions.