DoubleVerify Unmasks CTV Ad Fraud Scheme, CycloneBot - Seite 2

Revealing the CycloneBot fraud scheme is a testament to DoubleVerify and Roku's partnership in collaborating and conducting investigations into emerging ad fraud schemes within the CTV industry. Their combined efforts, merging DoubleVerify’s Fraud Lab with Roku’s Advertising Watermark technology, have proven instrumental in identifying and mitigating complex fraud schemes. Revealing CycloneBot underscores the partnership's value in securing the CTV advertising ecosystem and ensuring advertiser confidence.

DV’s Fraud Lab, powered by a dedicated team of experts, employs AI, machine learning, and manual review processes to identify and prevent new forms of fraud in real-time. The Fraud Lab continues to monitor emerging invalid traffic (IVT) trends and fraud types to ensure complete protection for clients in an ever-evolving digital landscape.

“As fraudsters adapt and refine their methods, so do our efforts to counter them,” said Roy Rosenfeld, Head of DoubleVerify’s Fraud Lab. “The discovery and mitigation of CycloneBot demonstrate our unwavering commitment to making the digital advertising ecosystem stronger, safer, and more secure.”

For more insights and a detailed analysis of the CycloneBot scheme, read the full report here.

About DoubleVerify

DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.

About Roku, Inc.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV models, Roku streaming players, and TV- related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

Roku and Roku TV are trademarks or registered trademarks of Roku, Inc. In the United States and other countries.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240228257152/en/

The DoubleVerify Holdings Stock at the time of publication of the news with a fall of -7,00 % to 38,64USD on NYSE stock exchange (28. Februar 2024, 15:41 Uhr).