Treace Celebrates 100,000 Lapiplasty 3D Bunion Correction Patient Milestone - Seite 2

 

The Lapiplasty Procedure allows surgeons to correct all three planes of the bunion deformity and address its root cause by securing the unstable joint in the middle of the foot using a patented combination of instruments, implants and surgical methods. By providing a comprehensive, 3D correction of the bunion deformity, the Lapiplasty Procedure allows most patients to quickly return to bearing weight in a surgical boot within two weeks after surgery and get back to their active lifestyle with a low recurrence rate of only 0.9% to 3.2% as demonstrated in studies at 17- and 13-months follow-up, respectively.^6,7  

National Bunion Day – April 16, 2024

In addition to recognizing this significant company milestone, Treace will host a variety of events leading up to National Bunion Day, which will be celebrated annually on the third Tuesday in April. The Company plans to host online events, provide new educational materials and sponsor opportunities for patients to share their experiences with bunion pain and their recovery journeys.

Updates on activities planned for National Bunion Day will be available on the official National Bunion Day webpage at www.lapiplasty.com/NationalBunionDay.

Latest Patient Education and Brand Awareness Campaign

Today the Company also unveiled its latest campaign to continue to drive patient education and awareness of its Lapiplasty Procedure. This new campaign, called “Future You,” features TV, radio, social, and digital ads designed to elevate education and engagement among patients who suffer from lifestyle-limiting bunion pain. 

Treace will premiere the “Future You” commercial on the finale of “The Bachelor” TV show on March 25, 2024 at 8:00 p.m. Eastern Time on the ABC network. 

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, the Company’s expectations that it will reach even more people during National Bunion Day and raise awareness of the impact that effective bunion treatment can have on the quality of life for patients. Forward-looking statements are based on management’s current assumptions and expectations of future events and trends, which affect or may affect the Company’s business, strategy, operations or financial performance, and actual results and other events may differ materially from those expressed or implied in such statements due to numerous risks and uncertainties. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Factors that could cause actual results or other events to differ materially from those contemplated in this press release can be found in the Risk Factors section of Treace’s public filings with the Securities and Exchange Commission (SEC), including its Annual Report on Form 10-K for the year ended December 31, 2023, and its subsequent SEC filings. Because forward-looking statements are inherently subject to risks and uncertainties, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements speak only as of their date and, except to the extent required by law, the Company undertakes no obligation to update these statements, whether as a result of any new information, future developments or otherwise.