Arçelik launches Beko Europe, a leading provider of sustainable home appliances in Europe - Seite 2

In addition, Marc Bitzer, Chairman and CEO, Whirlpool Corporation, said, "We are pleased to achieve this significant moment in completing our transaction with Arçelik to form Beko Europe. This milestone begins an exciting new chapter in creating greater value for European consumers through attractive brands, sustainable manufacturing, product innovation and consumer services. We look forward to the considerable opportunities Beko Europe will unlock for consumers in the constant pursuit of improving life at home."

CEO of Beko Europe Ragıp Balcıoğlu, commented: "Today is the first day in Beko Europe's journey to establish sustainable living in every home in Europe. By combining our respective footprints, we achieve scale, now we must work tirelessly to ensure this scale serves the needs of our customers and consumers. We will be a responsible partner to the industry and consumers, actively using our market leading position to raise standards, address efficiency, and drive innovation in the pursuit of a better future. By understanding our customers' and consumers' changing needs, we aim to power the European household appliance industry forward to a brighter, more competitive, and eco-friendly landscape. Our exceptional and highly complementary teams will be critical in delivering against this ambition."

About Arçelik

Arçelik has 55,000 employees throughout the world with its global operations through its subsidiaries in 57 countries and 45 production facilities in 13 countries (i.e. Türkiye, UK, Italy, Romania, Slovakia, Poland, South Africa, Russia, Pakistan, India, Bangladesh, Thailand and China). Arçelik has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool***, Grundig, Hotpoint, Arctic, Ariston***, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi***, Voltas Beko, Singer***, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Arçelik became the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 8 billion Euros in 2023. Arçelik's 31 R&D and Design Centers & Offices across the globe are home to over 2,300 researchers and hold more than 3,500 international registered patent applications to date. For the 5^th consecutive year, the highest score in the DHP Household Durables industry (based on the results dated 27 October 2023) in the Dow Jones Sustainability Index of the S&P Global Corporate Sustainability Assessment was achieved. Arçelik's vision is 'Respecting the World, Respected Worldwide.'