MGI – Media and Games Invest SE Announces Strategic Collaboration with Google Cloud - Seite 2

Cost Savings and Efficiency Enhancement with Direct Impact on EBITDA

Consolidating the marketplaces from multiple cloud infrastructures to a unified single cloud environment will enable economies of scale, and the collaboration with Google Cloud is expected to deliver cost savings of approximately €20 million over the next four years.

Remco Westermann, CEO of MGI: "We are pleased to announce our partnership with Google Cloud, marking a milestone for MGI and affirming our position as a strong and relevant player in the industry. This collaboration is expected to yield substantial cost savings of €20 million over four years, while enhancing our operational efficiency and strongly supporting our AI focus. Consolidating our marketplaces and leveraging Google Cloud's advanced AI capabilities will drive innovation across our products. We are enthusiastic about the opportunities ahead."

Responsible parties

The information in this release has been made public through the agency of the responsible persons set out below for publication at the time stated by MGI’s news distributor EQS Newswire at the publication of this release. The responsible persons below may be contacted for further information.

For further information, please contact:

Sören Barz
Head of Investor Relations
[phone]
[e-mail], [e-mail]
www.mgi-se.com

Danesh Zare
Senior Investor Relations Manager
[phone]
[e-mail]

About MGI - Media and Games Invest SE

MGI - Media and Games Invest SE (MGI) operates a fast-growing, profitable ad-software platform that matches global advertiser demand with publisher ad-supply while improving results through first party data from own games as well as AI driven contextual data solutions. MGI’s main operational presence is in North America and Europe. Through investments in organic growth and innovation, as well as targeted M&A, MGI has built a one-stop shop for programmatic advertising, enabling companies to buy and sell ad space across all digital devices (mobile apps, web, connected TV and digital out of home), with the mission to make advertising better. MGI is registered as Societas Europaea in Sweden (registration number 517100-0143) and its shares are listed on Nasdaq First North Premier Growth Market in Stockholm and in the Scale segment of the Frankfurt Stock Exchange. The Company has three secured bonds that are listed on Nasdaq Stockholm and on the Frankfurt Stock Exchange Open Market. The Company's certified advisor on Nasdaq First North Premier Growth Market is FNCA Sweden AB; [e-mail].