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    Mint and Ultra  125  0 Kommentare Welcome to the T-Mobile Family!

    The deal is done! T-Mobile US Inc. (NASDAQ: TMUS) today announced the completion of its acquisition of Ka’ena Corporation, which includes direct-to-consumer (D2C) prepaid wireless brands Mint Mobile, internationally-focused value brand Ultra Mobile, and wholesale wireless solutions provider Plum. And, as it does, the Un-carrier is letting Mint and Ultra customers know it’s great to have them here by giving them magenta goodness right out of the gate – a few freebies and new offers just for being a part of Team T-Mobile.

    This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240501364824/en/

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    Mint and Ultra: Welcome to the T-Mobile Family! (Graphic: Business Wire)

    Mint and Ultra: Welcome to the T-Mobile Family! (Graphic: Business Wire)

    This deal locks in Mint and Ultra’s connectivity to T-Mobile’s industry-leading 5G network for the long-term and enables them to tap into the Un-carrier’s relationships and scale to deliver their already loved products and simplified experiences to even more prepaid customers across the U.S. T-Mobile will also tap into the unique capabilities that have fueled their success in wireless, particularly Mint’s best-in-class approach to D2C marketing that customers love.

    “This combination is a win-win all around – a perfect pairing of highly complementary brands coming together on our industry-best 5G network to continue shaking things up for the benefit of customers,” said Mike Katz, President of Marketing, Strategy and Products at T-Mobile. “We are excited to maintain the unique style and entrepreneurial spirit that make Mint and Ultra truly special, while also finding ways to supercharge their growth and leverage some of the secrets of that success into other areas of our business.”

    Looking Ahead

    Ka’ena leadership, including Mint founders David Glickman and Rizwan Kassim, are joining T-Mobile alongside their teams and will continue to drive these brands. The brands will continue to operate autonomously but closely aligned to the broader T-Mobile brand and business, similar to T-Mobile’s successful acquisition of MetroPCS in 2013. Ryan Reynolds will continue in his creative role on behalf of Mint. Their focus will be to deliver amazing products, value and digital-first experiences for more prepaid customers in more places.

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    Business Wire (engl.)
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    Mint and Ultra Welcome to the T-Mobile Family! The deal is done! T-Mobile US Inc. (NASDAQ: TMUS) today announced the completion of its acquisition of Ka’ena Corporation, which includes direct-to-consumer (D2C) prepaid wireless brands Mint Mobile, internationally-focused value brand Ultra Mobile, …

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