Accenture to Acquire SOKO to Expand Creative and Brand Experience Capabilities in Brazil - Seite 2

SOKO was founded by Felipe Simi, co-CEO and chief creative officer. Simi’s creative influence and activism have earned him the title of #1 most admired advertising executive in Brazil according to 2023 Agency Scope research; elected him "Advertising Game Changer" by Meio e Mensagem and nominated him for “Industry Leader” for Prêmio Caboré in 2022. He was also named by Wired Magazine as one of the 50 most creative people in Brazil in 2020.

Droga5 was founded in 2006 by David Droga, and is headquartered in New York, with offices in London, Dublin, Tokyo and São Paulo. From integrated communications and experience innovation to business design, Droga5 exists to build and sustain the most influential brands of the 21^st century through creativity. It has been recognized as Agency of the Year more than 25 times and was named both Ad Age and Adweek’s Agency of the Decade (2010-2019), among many other accolades. With the acquisition of SOKO, Droga5 intends to accelerate its mission of delivering creativity rooted in strategy and purpose, that is humanity-obsessed and where experiences deeply connect with people and add value to their lives.

“The integration of SOKO into Droga5 Sao Paulo gives Accenture Song the opportunity to enhance the brand storytelling approach for our clients, tapping into Brazil’s creative culture and diverse ecosystem," said Eco Moliterno, chief creative officer for Latin America at Accenture Song. "We couldn't be more excited about the shared ambition to deliver exceptional results for client's businesses in Brazil.”

SOKO is the latest in a series of acquisitions that Accenture Song has made globally to bolster its ability to help clients grow, innovate, and sustain relevance, including Work & Co, Unlimited, Mindcurv, GemSeek, The Lumery, Jixie, Rabbit’s Tale, ConcentricLife, Fiftyfive5, The Stable and Romp.

Terms of the transaction were not disclosed. Completion of the acquisition is subject to regulatory approvals and other customary closing conditions.

Forward-Looking Statements

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