My Special Aflac Duck(R) Is Doing What We Had Hoped For: It Helps Children Cope With Cancer - Seite 2
Ines Rodriguez Gutzmer, Aflac senior vice president and Chief Communications Officer, said this unexpected finding is a celebrated addition to an overall positive study showcasing the duck's valuable contributions.
"It's reassuring to confirm that My Special Aflac Duck is working, helping pediatric cancer patients and those who care for them," Gutzmer said. "The impact of the duck on caregivers provides additional evidence that our efforts in supporting the entire children's ecosystem are tangible, helping them to stay well and strong and to be better equipped to care for the patients. This unexpected finding further expands the impact and success of the program."
The Aflac Childhood Cancer Foundation Inc. has distributed more than 29,000 ducks free of charge to children three and up diagnosed with cancer and blood disorders such as sickle cell disease. The duck is also a hallmark of Aflac's commitment to children with cancer, which started in 1995 and continues today with $181 million and counting donated to research, treatment and awareness. My Special Aflac Duck is the result of more than 18 months of research and development prior to the duck launching in 2018. The duck provides comfort and companionship through play, the way children are already accustomed to. The duck can also receive its own "treatment" through medical play accessories, one of the most-enjoyed features of the duck, according to the study. The medical play accessories further comfort the child by helping familiarize common medical equipment such as a stethoscope, an IV, a syringe and more. The corresponding App also enables children to use their imaginations to play and to learn more about their treatments.
"This important research further extends our commitment to children with cancer, which has been our philanthropic focus for nearly 30 years," said Buffy Swinehart, senior manager of Corporate Social Responsibility at Aflac. "Our work began at the Aflac Cancer and Blood Disorders Center of Children's Healthcare of Atlanta and now extends throughout the U.S., Japan and Northern Ireland. We're excited to build on this great news, expand our reach and provide comfort and joy through My Special Aflac Duck."
Watch a demonstration of My Special Aflac Duck in both English and Spanish. Visit Aflac.com to learn more about Aflac Corporate Social Responsibility.
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View additional multimedia and more ESG storytelling from Aflac Incorporated on 3blmedia.com.
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SOURCE: Aflac Incorporated
View the original press release on accesswire.com
The Aflac Stock at the time of publication of the news with a fall of -0,25 % to 79,72EUR on Tradegate stock exchange (13. Mai 2024, 14:29 Uhr).