Champion Athleticwear, Inventor of the Hoodie, Unveils New Innovative Weighted Hoodie Prototype to Champion Mental Health

Today, Champion, makers of authentic athletic apparel since 1919, revealed its newest product innovation prototype designed to champion mental health: the Champion Weighted Hoodie. Champion has a strong track record of innovation, from inventing the world’s first hoodie over 80 years ago, to manufacturing the first sports bra, and now championing wearable weighted products and adaptive apparel.

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Today, Champion, makers of authentic athletic apparel since 1919, revealed its newest product innovation prototype designed to champion mental health: the Champion Weighted Hoodie. Champion has a strong track record of innovation, from inventing the world’s first hoodie over 80 years ago, to manufacturing the first sports bra, and now championing wearable weighted products and adaptive apparel. (Photo: Business Wire)

Inspiration for the product came directly from Champion consumers, as a 2022 brand survey of 19 to 35-year-olds revealed that over ninety percent of those surveyed were interested in using a calming technique, and ultimately, were keen on seeing a weighted wearable product from Champion. Champion recognized a widespread need for products that aid in offering day-to-day, wearable relief, without compromising style.

“As a lifestyle brand born from sport, our purpose is to Champion a better tomorrow and support meaningful causes through innovation,” said Vanessa LeFebvre, Global President at Champion. “For me, the creation of the Weighted Hoodie prototype represents another step in our pursuit of crafting products with purpose that catalyze real impact. We are committed to listening to what our consumers and communities want and creating solutions through our products. The Weighted Hoodie is a perfect example of that, as mental health concerns and daily life stress is a consistent throughline in our community listening. The inspiration for this came not only from our consumers, but from witnessing people in our own lives using weighted products for comfort. We want people to speak about mental health and destigmatize the needs that these products can meet. Champion is committed to giving individuals the support they need with adaptive fashion.”