MARS DRINKS BRINGS "A BARISTA" TO THE WORKPLACE-NEW FLAVIA® BARISTA ESPRESSO BREWER INTRODUCES LEADING GLOBAL ESPRESSO BRAND TO THE WORKPLACE - Seite 2

"We are focused on impeccable quality from coffee plantations to cup, and the partnership is a powerful way to bring the culture surrounding our expertly crafted espresso coffees to the international workplace," said John Boyle, chief operating officer, Massimo Zanetti Beverage USA. 

Mars Drinks pioneered the single-serve hot drinks category, introducing FLAVIA® brewers, the first system for making hot drinks using fresh ground coffee and leaf teas sealed in individual servings. Through its FLAVIA® brewers, ALTERRA® COFFEE ROASTERS(TM) coffees, THE BRIGHT TEA CO.® teas, and DOVE®/GALAXY® Hot Chocolate, Mars Drinks creates billions of great tasting moments at work!  The company continues to build on its strong history of innovation through partnerships with companies that share its vision and values for elevating the beverage experience. 

"At Mars Drinks, our goal is to bring associates together to do great work through the shared experience of a quality cup of coffee. Our partnership with an authentic globally-recognized espresso brand for our newest premium brewer is a sign of our continuing commitment to delight our customers in executive suites and break rooms alike," said Bobby Chacko, global chief marketing officer, Mars Drinks. 

Mars Drinks' FLAVIA® BARISTA will be available this fall with three SegafredoZanetti® SKUs: Extra Strong, Mild, and Cafesenza® (decaffeinated) espresso freshpacks, exclusively for use with the premium brewing machine. 

Find Mars Drinks online at http://www.marsdrinks.com/. To learn more about Massimo Zanetti Beverage Group, visit http://www.segafredo.it/en/home.html.

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Press Contact for Mars Drinks
Shani St. John
Porter Novelli
404-995-4515
[e-mail]

About Mars Drinks
Mars Drinks creates great tasting moments at work by being at the center of workplace engagement, collaboration, productivity and well-being.  Throughout North America, Europe and Asia, Mars Drinks supports businesses who want to provide great working environments for their people.  Part of Mars, Incorporated Mars Drinks focuses its energy and resources on the workplace, with the belief that people are the most important asset to any business.  In 1973 Mars Drinks introduced KLIX® the first-ever fully automatic in-cup drinks vending machine that serves large manufacturing channels across Europe.  In 1984 Mars Drinks pioneered the single serve hot drinks category, introducing FLAVIA®, the first system for making hot drinks using fresh ground coffee and leaf teas sealed in individual servings.  Through its ALTERRA® Coffee Roasters coffees,  THE BRIGHT TEA CO.® teas, and DOVE®/GALAXY® Hot Chocolate Mars Drinks creates billions of great tasting moments at work!  Find Mars Drinks online at www.marsdrinks.com.