DGAP-News

PUMA SE: PUMA's Third Quarter Sales Improve - Seite 3

1.93 in the third quarter of the year.

Nine Months 2014

Currency adjusted sales rose by 2.4% for the first nine months of the year
to EUR 2.2 billion. As currency volatility continued to have a negative
impact in the third quarter, albeit to a lesser extent, nine month sales in
Euro terms declined by 2.9%.

Regional performances positive
Currency adjusted sales in the EMEA region rose by 1.4% to EUR 981 million,
thanks to improvements in the United Kingdom and throughout Eastern Europe,
the Middle East and Africa.

Sales in the Americas increased by 3.5% currency adjusted to EUR 751
million, with sales growth evenly spread over North America and Latin
America.

Asia/Pacific sales rose by 2.5% currency adjusted to EUR 490 million, with
positive performances throughout the region except in Japan, where the
business climate in the first half of the year prevented a better result.

Apparel and Accessories sales increased
In terms of product segments, Footwear sales declined by 4.4% currency
adjusted to EUR 972 million in the first nine months of 2014. Sales in
Apparel increased by 9.1% currency adjusted to EUR 810 million, and
Accessories sales also rose by 6.9% currency adjusted to EUR 439 million.

PUMA's Retail sales rose
PUMA's own and operated retail sales for the first nine months of the year
increased by 3.4% currency adjusted to EUR 432 million, equal to 19.5% of
total sales, as comparable sales in our stores improved during the period.

Gross Profit Margin down slightly
PUMA's nine month gross profit margin declined slightly to 47.2% due to
negative impacts from currency/hedging. The decline in the Footwear gross
profit margin from 44.9% to 42.9% was almost offset by increases in the
Apparel margin, from 49.6% to 50.4%, and in the Accessories margin, from
50.2% to 50.7%.

OPEX increase for the first nine months of the year
PUMA's operating expenditure increased due to increased marketing costs
associated with the launch of the Forever Faster brand campaign and the
Arsenal partnership. However, tight control was maintained on all other
areas of expenditure. OPEX rose by 3.7% from EUR 911 million to EUR 944
million compared to the same period last year.

Operating Result (EBIT) lower
Continued currency weakness in a number of countries had a negative impact
on sales and gross profit. In addition, marketing spending increased due to
our Forever Faster Campaign and new assets like Arsenal. As a result,
PUMA's EBIT declined as expected from EUR 190 million to EUR 117 million
for the first nine months of the year, equivalent to 5.3% of sales.