Nick Brien Named President, Hearst Magazines Marketing Services & CEO of iCrossing - Seite 2

After serving eight years at iCrossing, most recently as Global President, Brian Powley is leaving the company to pursue other business interests.

"I have long been impressed with Nick's vision about the future of agency services and his leadership experience in every area, from marketing services and brand advertising to content creation and media strategy," Carey said. "He prioritizes and promotes creativity, speed and service with a global perspective, and when married to the tremendous data, editorial resources and expertise of Hearst Magazines around the world, iCrossing will play an increasingly important role for its clients. As we welcome Nick, we also thank Brian Powley for his leadership and dedication to advancing iCrossing's growth and innovation."

Prior to creating Mediabrands at Interpublic, Brien was global CEO of UM from 2005 to 2008. Before that, he held a number of other leadership positions, including CEO of Publicis Groupe's Arc Worldwide, CEO of Leo Burnett, London and global president of corporate business development for Starcom MediaVest Group, shaping and leading those companies' media, advertising and integrated marketing offerings. He joined Leo Burnett, London in 1992 as media director and began his advertising career at Grey Advertising.

"As a unit of Hearst Magazines, iCrossing is uniquely positioned to deliver innovative marketing campaigns that creatively engage consumers and build equity for brands," Brien said. "We are fueled by the vast content, audience and data assets of Hearst Corporation. Going forward, we will strengthen our reputation as premier digital marketing experts by unleashing the full potential of our combined creative and strategic resources to execute powerful digital solutions for global marketers."

About iCrossing
iCrossing, recently named a "Leader" in Gartner's Magic Quadrant for global digital marketing agencies, builds connected brands for some of the world's most recognized companies including Beam Suntory, Inc., Coca-Cola and LG Electronics. The agency combines its expertise in media, creative, technology and analytics to create moments that build close relationships with brands and their customers in real time. iCrossing, a unit of Hearst Corporation, is headquartered in New York and has 900 employees in 17 offices globally. For more information, visit www.icrossing.com or its social spaces.