EQS-News

Goodbaby International Holdings Limited Announces 2014 Annual Results - Established One-Stop, Vertically Integrated Business Model through Successful Integration of Cybex and Evenflo Revenue Increased 46.0% to HK$6.1 billion with accelerated growth - Seite 3

distributor in Scandinavia and opening a new direct distribution office in
Spain, completing the European network. In North America, Evenflo provides
logistics and warehousing services to all the Brands of the Group.

As a result of following a mergers and acquisitions approach to
international business, the Group carried out an organizational restructure
for growth. The purpose is to improve service to blue-chip customers, and
to integrate the two acquired companies into the existing businesses. As
part of the restructure, the Group has made several key management
appointments. Mr. Martin Pos, founder of Cybex, has been appointed Deputy
CEO. Mr. Michael Qu changed his role to focus on blue-chip customers and to
lead the American market. Meanwhile, Mr. Tim Maule has been appointed as
Chief Commercial Officer (CCO) and Mr. Erich Fuchs as Chief Supply Chain
Officer (CSO). In addition, Mr. Gregory Mansker has been appointed as
Chairman and CEO of the Americas' market. The appointments reinforce
overall management strength, and are in line with the Group's corporate
strategy to upgrade Goodbaby International into a market-driven and
Brand-oriented one-stop vertically integrated enterprise.

Looking ahead, Goodbaby International's Chairman and CEO Mr. Song Zhenghuan
said, "In 2014, we were thrilled to welcome the Brands Cybex and Evenflo
into Goodbaby International, thereby upgrading the Group's business to a
one-stop, vertically integrated business model. Our strengths in Brand
building, Research & Development, manufacturing and supply chain will
underpin our future growth. Goodbaby International's three strategic brands
span key geographical areas and cover all price ranges, with localized
operations and direct distribution platforms. We have commenced the second
phase of our integration, and will continue to launch our Brands across
each continent through Group distribution channels. By combining the
strengths of all our businesses and our colleagues from culturally diverse
backgrounds, we are confident to generate synergies and expect enhanced
revenue growth and profit improvement in 2015."
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About Goodbaby International Holdings Limited
Goodbaby International is one the world's leading global durable juvenile
products companies, headquartered in China. We adopt a vertically
integrated business model. The Group's core capabilities lie in research &
development, design and quality manufacturing, branding, marketing and
sales of juvenile products, such as strollers, children's car safety seats,