BCG Acquires Purpose-Driven Consulting Pioneer BrightHouse - Seite 2

Shipman will join BrightHouse as its CEO in mid-July. A former BCG principal, he worked in the firm's New York, Mumbai, and Atlanta offices over a nearly six-year period, leaving in February 2007 to lead an effort to establish the National Center for Civil and Human Rights. The Center, an award-winning cultural institution that opened to the public last June, connects the American Civil Rights Movement to today's global human-rights movements.

"Issues of purpose and impact are top of mind for leaders of public, private, and nonprofit organizations," said Shipman. "I'm thrilled to be joining the leading firm in purpose-driven consulting. BrightHouse and BCG together will have an unparalleled offering, leveraging BCG's global reach and deep expertise across industries and functions. Having worked with Joey Reiman and the BrightHouse team on several occasions, I'm excited and humbled to have the opportunity to lead such a dynamic group of creative and strategic change agents."

BCG and BrightHouse also have a long history of working together, having collaborated on a number of purpose-driven transformation projects. BrightHouse will work with all of BCG's industry and functional practices.

Mike Deimler, an Atlanta-based senior partner who is spearheading an initiative to expand BCG's service offerings, said the acquisition signaled the firm's commitment to bringing new sources of value creation to BCG's clients, consistent with the launch of BCG Digital Ventures in 2014.

"We are excited for BrightHouse to become part of the BCG family and are looking forward to jointly accelerating the growth trajectory of this business," said Deimler, who formerly served as global leader of BCG's Strategy practice.

Demand for purpose-driven consulting has seen healthy growth in recent years, as executives look to leave a legacy and consumers seek a greater sense of meaning from their purchases. For employees, purpose is a key driver of engagement and culture.

BrightHouse's Reiman has written three books on purpose-inspired leadership, marketing, and innovation. In 2004, Fast Company named him to its list of "100 people, ideas, and trends that will change how we work and live."

"With purpose, businesses can solve world issues while elevating their brand to a stand. Actions replace ads, customers turn into advocates. Business is moving from the sole focus of the life of business to a more soulful focus on the business of improving life," Reiman wrote in his latest book, The Story of Purpose (John Wiley & Sons, Inc., 2013).