Data Finds Pictures Boost Direct Response Rates for Push Notifications 56 Percent - Seite 2

"The future of customer insight will rely more on messaging interactions than app or website sessions," said Brett Caine, CEO and president, Urban Airship. "Businesses that seize this shift to offer proactive service-oriented experiences within each individual customer's immediate context and moment of need will learn and grow the most."

Caine continued: "Apple's upcoming iOS release and Android's existing Rich Notification support will transform the mobile experience for the vast majority of smartphone users virtually overnight. Businesses get a more visible and effective on-ramp to better customer insight and deeper app experiences, while customers gain a richer and more actionable experience without even having to open the app."

¹ Methodology
Analysis included Android apps that sent at least 400 big picture notifications August 5-18, and compared average direct open rates of these messages to notifications sent without pictures. Nearly 5 million notifications were included in the study, of which more than 650,000 were big picture style.

About Urban Airship
Urban Airship provides the world's leading mobile engagement platform, helping thousands of businesses of all sizes form a direct and lasting connection with their customers. With Urban Airship, companies gain total control of their mobile footprint -- apps, wallets and user-level data -- to deliver experiences that get noticed and drive action across mobile or any other customer touchpoint. More than 45,000 apps and some of the most innovative global brands trust Urban Airship to grow their business through mobile with an independent study reporting a composite 878 percent return on investment for customers.

For more information, visit www.urbanairship.com, read our blog and follow us on Twitter or LinkedIn.

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