Digital Media Sapiens Innovating Digital Strategy At Dubai World Trade Centre - Seite 2

Dubai Motor Show 2015 saw DMS plan the entire digital media marketing strategy and execute a month-long SEM campaign and the top-line results were hugely impressive, resulting in the Motor Show receiving more online bookings than ever before. The team at DMS developed dedicated tactical Search and Display campaigns, combined with an aggressive YouTube strategy, which formed the starting point and foundation for the successful campaign. This regional campaign was then further refined with sophisticated targeting and remarketing, allied with carefully selected contextual and niche targeting using a combination of rich media adverts.

Through utilisation of multiple creatives, sizes and formats and with rigorous monitoring of ad performance, the campaign was continuously optimised to ensure maximum ROI.

"We were delighted to have been responsible for the planning, execution and implementation of the digital marketing strategy for the Dubai International Motor Show. It's testament to the progress and reputation of DMS in Dubai that we were awarded such a prestigious contract and thanks to the dedication and hard work of our talented team that we were able to deliver record results. This really validates the underlying ethos of our whole company - we walk, talk and breathe ROI." Sangeeta Butani, MD, Digital Media Sapiens, Dubai.

About Digital Media Sapiens:

Digital Media Sapiens are an award winning digital media agency headquartered in San Antonio, Texas with offices located in JLT, Dubai and India. The company provides leading edge digital marketing techniques and social media strategies including website design and development, search engine marketing (SEM), search engine optimization (SEO), online reputation management (ORM) and mobile apps for iPhone, iPad, and Android devices. The company works with a number of high profile clients including Microsoft, Dubai World Trade Centre and Dubai Dolphinarium. They also conduct social media and digital marketing trainings, workshops and speaking engagements.

For more information, visit digitalmediasapiens.com.

Contact: Sangeeta Butani, [e-mail] , [phone]

 

     (Photo: http://photos.prnewswire.com/prnh/20161019/430285 )


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