DES2017 Kicks Off With 18,000 Professionals in Attendance and a €34 Million Economic Impact for the City of Madrid - Seite 2

23 May: Digital Chaos and Related Challenges. Enrique Verdeguer, Director of ESADE Madrid; Eduvigis Ortíz, Global Alliances & Innovation Director Cybersecurity at PROSEGUR; Javier Casado, Head of Digital at EVERIS; Miguel Ángel Diaz, Business Developer Manager, Appdev & Middleware at REDHAT; Sunil Kanchi, from UST GLOBAL, and Santiago Cordero, from T-SYSTEMS, will discuss the challenges to digital transformation like, for instance, the complexity of tracking accountability, the lack of understanding of the actual digital impact on businesses, security and cybersecurity threats, the implementation of effective communications, attracting and retaining talent, customer connection points, etc.

24 May: Digitalization and compliance. Francisco Costas, partner at DELOITTE; Javier Cremades, from CREMADES CALVO SOTELO; and Ola Bergström, from the Swedish Post and Telecom Authority, will take part in a discussion panel at DES2017 on the impact of regulations on the capacity of organizations to adapt at the right pace. On this panel, technology providers, consulting firms and lawyers will share their insights on how to take advantage of these uncertainties while generating new business opportunities.

25 May: The age of analytics: competing in the data-driven world. The last of DES2017 major discussion panels will feature Diego Segre (IBM), Fritz Lehman (SAS), Jaume Clotet (KPMG ESPAÑA) and Silvano Andreu Hernández (MINSAIT). This panel will give inspiration to participants on new ways of doing business by utilizing data to better understand their customers, improve efficiency and make good decisions.

DES2017 has also been the venue chosen by over 300 companies to carry out presentations, product launches and events. 

Sweden, guest country partner: its pavilion will host the AReality exhibition, brought to us by The Swedish Institute, with examples of pioneering innovations and industrial designs through Augmented Reality and HoloLens technology.

ABB will be introducing "ABB Ability" and the YuMi robot, which includes flexible hands, parts feeding systems, camera-based part location capabilities and state-of-the-art robot control systems. YuMi is a vision of the future and will change the way we think about industrial assembly automation.

IBM will give several practical demonstrations in some of the strategic areas associated with the digital transformation process, like cognitive cloud, cybersecurity, commerce, analytics, mobile business technologies, Internet of Things (IoT), blockchain or machine learning.