Ströer SE & Co. KGaA

Largest digital media brand: Official launch of t-online.de in Berlin // GfK reach study: t-online.de reaches some 47 million users per month across Germany - Seite 2

The editorial team will dictate the pace of innovation here and establish and systematically develop interactive projects and exclusive content. Another focal point will be the establishment of an in-house brand reach department, in which a special SEO, social media, public video and voice control team will enhance the focus on high-reach channels. As part of the move to the new newsroom in Berlin, the editorial office also created a new position: voice editor. Together with the editorial management, the voice editor will promote a voice strategy for platforms such as Amazon Echo or Google Home and develop various content formats for voice products.

Besides t-online.de, Ströer Media Brands is the second major pillar of Ströer's Berlin publishing hub. Special interest portals such as giga.de, kino.de and erdbeerlounge.de have become prominent stakeholders in their different sectors and are already a strong component of the Berlin media scene.

PRESS RELEASE

GfK reach study: t-online.de reaches some 47 million users per month across Germany

 

Berlin, 27 June 2017 With the launch of the unique multiscreen-multi-touchpoint concept, t-online.de can now reach some 47 million users per month all over Germany. This is the result of the latest GfK reach study commissioned by Ströer. This makes

t-online.de the largest digital media brand.

"The editorial team at t-online.de provides editorial content across the Ströer public video network," says Arne Henkes, Director of Content at the Ströer Content Group. "This gives us access to a high-performance, high-reach channel. We are making our unique multiscreen, multi-touchpoint concept a reality, offering integrated and multimedia storytelling across all devices, channels and media formats. In parallel, we are also increasing direct traffic and increasing the visibility of the brand."