Ströer SE & Co. KGaA

Largest digital media brand: Official launch of t-online.de in Berlin // GfK reach study: t-online.de reaches some 47 million users per month across Germany - Seite 3

Content provided by t-online.de reaches some 80% of the German Onliner through multiscreen-multi-touchpoints, according to the GfK study. For the target groups of 14- to 29-year olds and 30- to 49-year olds, this figure rises to 87% and 81% respectively. In the 50+ target group, content reaches 76% of the population. Not only is age distribution evenly balanced, gender and income distribution is too, allowing content to be targeted at a wide range of relevant target groups. Content reaches 82% of the male population and 79% of women. Reach among households in the EUR 2,000 to EUR 3,000 income bracket is 83%, whereas 85% of households with an income over EUR 3,000 are reached.

Mobile internet access on smartphones is used by over 80% of contacts across all forms of advertising, which underlines the high level of multiscreen usage, particularly in relation to public video screens.

Media performance figures are available for public video offerings (consisting of station video, mall video and infoscreens at long-distance railway and subway stations, airports and shopping malls) and for t-online.de (available on request). The study determined overlapping reach in the sense of unique users of digital out-of-home offerings through public and of the t-online online portal.

About Ströer

Ströer SE & Co. KGaA is a leading digital multi-channel media company and offers advertising customers individualized and fully integrated premium communications solutions. In the field of digital media, Ströer is setting forward-looking standards for innovation and quality in Europe and is opening up new opportunities for targeted customer contact for its advertisers.

The Ströer Group commercializes and operates several thousand websites in German-speaking countries in particular and operates approximately 300,000 advertising media in the out-of-home segment. It has approximately 4,600 employees at over 70 locations. In fiscal year 2016, Ströer generated revenue of EUR 1.12bn. Ströer SE & Co. KGaA is listed in Deutsche Börse's MDAX.


For more information on the company, please visit www.stroeer.com.

About t-online.de

Reaching over 47 million users per month according to the GfK reach study in May 2017, t-online.de is a market-leading news portal. The launch of the unique multiscreen, multi-touchpoint concept allows t-online.de to reach users through desktops, smartphones, tablets, social media and public video all over Germany and is part of the company's "Publishing 3.0" vision of integrated and multimedia storytelling across all devices (desktop, mobile and tablets), channels (websites, apps and social media) and media (online and public video) that is tailored to current events, trends and constantly changing user habits.