788 0 Kommentare Couchbase Research Reveals a Majority of Organizations Expect to Fail in Four Years if Digital Transformation Approach Is Unsuccessful - Seite 2

Factors Affecting Digital Transformation
Ninety percent of IT leaders said their plans to use data for new digital services were limited by factors such as the complexity of using multiple technologies or a lack of resources, as well as reliance on legacy database technology.

Survey respondents identified specific issues with legacy databases that could lead to digital projects underperforming:

86 percent cited a lack of agility when developing new applications
61 percent were unable to scale applications to suit demand
Enterprises have to wait an average of 28 hours before their databases could take advantage of data, which makes real-time data use an unattainable goal
Only 19 percent believe their current database would be up to the task of supporting modern technology such as virtual reality, augmented reality, and Internet of Things

"Historically, some enterprises haven't done well at using data to improve customer experience, which is why digitally native companies have made some giant inroads in traditionally brick & mortar businesses," said John A. De Goes, CTO of SlamData Inc. "If all enterprises want to thrive, they need the confidence, ability, and technology to reinvigorate the customer experience. They need a revolution in the way they use data, to transform the customer experience and provide a data-driven way of truly engaging with end-users."

Enter the Engagement Database
Legacy databases cannot keep pace with customers' increasing demand for real-time services and content, and the growth of technology such as virtual and augmented reality or the Internet of Things. The Engagement Database, part of the open source Couchbase Data Platform, is a new category of database that enables enterprises to continually create and reinvent the customer experience. Unlike traditional databases, the Engagement Database taps into dynamic data to liberate its full potential at a time when the strategic use of data to create exceptional customer experiences has become a key competitive differentiator for businesses. For more information, visit the executive summary and view the infographic.

About the Study
Couchbase commissioned an online survey from Vanson Bourne, an independent market research organization, of 450 heads of digital transformation, including CIOs, CTOs, and Chief Digital Officers, in organizations with 1,000 employees or more in the U.S., U.K., France, and Germany. The study was conducted in May and June 2017.

About Couchbase
Couchbase's mission is to be the data platform that revolutionizes digital innovation. To make this possible, Couchbase created the world's first Engagement Database. Built on the most powerful NoSQL technology, the Couchbase Data Platform includes open source Couchbase Server and Couchbase Mobile. The platform provides unmatched agility and manageability -- as well as unparalleled performance at any scale -- to deliver ever-richer and ever more personalized customer experiences.

Couchbase customers include industry leaders like AOL, Amadeus, AT&T, Cisco, Comcast, Concur, Disney, Dixons Carphone, eBay, General Electric, Marriott, Neiman Marcus, Ryanair, Rakuten/Viber, Tesco, Verizon, Wells Fargo, as well as hundreds of other household names.