Latin Americans, Italians and Chinese Most Frequently Entertain Guests at Home, Out of 17 nations, According to GfK Survey

Nuremberg, Germany (ots/PRNewswire) -

On average, a quarter of people entertain guests in their home (h
ttp://www.gfk.com/global-studies/global-studies-frequency-of-entertai
ning-guests-at-home/) either daily or weekly, and a further third
entertain monthly. Less than one in ten people say that they never
entertain guests in their home. These insights are from an online
survey across 17 countries conducted by global researchers, GfK, with
the definition of 'entertain guests' left open, so it covers
everything from dinner parties to having friends around to watch a
film or sports or simply to chat over a coffee.

Mexicans and Argentinians are the most frequent hosts out of all
17 countries surveyed, with 42 percent and 39 percent respectively
entertaining guests at home either daily or weekly. They are followed
by Brazilians at 36 percent, Italians at 34 percent and Chinese at 30
percent.

In contrast, Koreans and Japanese are least likely to entertain
guests in their home, with over a quarter (28 percent and 27 percent
respectively) saying they never do this. They are followed by the
Dutch, at 19 percent.

Internationally, gender makes next to no difference in how often
people entertain guests at home. One in three (34 percent) of both
genders entertain at least once a month at home. However, added to
that, men are very slightly more likely than women to entertain daily
or weekly, while women creep ahead of men for entertaining less often
than once a month.

Households with young children and people in their twenties are
the most frequent hosts.

People living in households where there are no children aged under
20 living at home are less frequent hosts than those with children.
In the no-children households, only 19 percent welcome guests on a
daily or weekly basis. This climbs to 28 percent of those with
teenage children (13 to 19 years old) in the household, 32 percent of
those with children aged between six and twelve, and peaks at 37
percent of those with children under six.

Looking at the data by age group, the frequency of entertaining
guests at home tends to decrease with age. A third (34 percent) of
those in their twenties say they entertain guests either daily or
weekly, falling to 30 percent of those in their thirties, 18 percent
of those in their forties, 15 percent of those in their fifties and
12 percent of those aged 60 and over.

By combining these survey insights with purchase data from
consumer panels and point of sales tracking, plus market knowledge of
cultural influences, GfK helps manufacturers, supermarkets and
retailers to identify high-potential audiences and opportunities,
both globally and at country-specific level - covering areas such as
FMCG, groceries, beverages, domestic appliances, home entertainment
or technical consumer goods.

More data is available in GfK's complimentary global study reports
(http://www.gfk.com/global-studies/global-study-overview/) showing
findings for each of the 17 countries, by gender, age, family stage
and income.

ots Originaltext: GfK SE
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Contact:
Press contact = Amanda Martin
Global PR
[phone]
[e-mail]. Press contact = Stefan Gerhardt
Global PR
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