Prudence Foundation Launches SAFE STEPS First Aid Across Asia - Seite 3

NOTE TO EDITORS

Watch these videos to hear from our three SAFE STEPS First Aid Ambassadors themselves on their passion and commitment to save lives: www.safesteps.com

About Prudence Foundation

Prudence Foundation is the community investment arm of Prudential in Asia and is a registered charitable entity in Hong Kong. Its mission is to make a lasting contribution to Asian societies through sustainable programmes focused on three key areas: Children, Education and Disaster Preparedness and Recovery. The Foundation runs regional flagship programmes as well as local programmes working in partnership with NGOs and governments in order to maximise the impact of its efforts. The Foundation embodies the long-term and heartfelt commitment of Prudential and its people in Asia to provide innovative, focused, and practical support to their communities.

About IFRC

The International Federation of Red Cross (IFRC) is the world's largest humanitarian network, comprising 190 member National Societies that work to save lives and promote dignity around the world.

About MRCS

The Malaysian Red Crescent Society (MRCS) is a voluntary humanitarian organisation that seeks to promote humanitarian values as well as provide service and public education in disaster management, and health and care in the community. As part of the International Red Cross and Red Crescent Movement, it is headquartered in Kuala Lumpur, with 16 State branches, 150 Districts and more than 300,000 members nationwide. MRCS also has a very active presence among youths, through a well-organised network of youth and adult volunteer units in schools and institutions of higher learning.

About National Geographic

National Geographic gets you closer to the stories that matter. Through the world's best scientists, photographers, journalists, and filmmakers, National Geographic captivates and entertains a global community through television channels, magazines, children's media, travel expeditions, books, maps, consumer products, location-based entertainment and experiences, and some of the most engaging digital and social media platforms in the world. A joint venture with 21st Century Fox, National Geographic reinvests 27% of proceeds to help fund the conservation and education efforts of the National Geographic Society.

¹ IFRC

² IFRC

MEDIA CONTACTS

Prudential Corporation Asia

Susanna Hui
Tel: [phone]
Email: Email Contact

Ee Ching Tan
Tel: [phone]
Email: Email Contact

Ogilvy PR
Rouhui Wong
Tel: [phone]
Email: Email Contact