Prudence Foundation Launches SAFE STEPS First Aid Across Asia - Seite 2

"We are delighted to see businesses and communities come together to promote safety and first aid knowledge, which is critical for families and communities throughout the region," said Mr Xavier Castellanos, Regional Director, IFRC Asia Pacific. "The launch of SAFE STEPS First Aid complements the IFRC's efforts to equip people with easy-to-follow first aid skills which will no doubt help save lives," he added.

The public service announcements will be broadcast on National Geographic Channel and FOX network channels. It will start airing today on 17 channels across the FOX Networks Group Asia portfolio, reaching viewers in over 80 million households across the region. The video content will also be made available in nine local languages -- Bahasa Indonesia, Bahasa Malaysia, Burmese, Cantonese, Filipino, Khmer, Mandarin, Thai and Vietnamese. In addition, infographics and other informative materials will be rolled out through partnerships with schools, universities, government and non-government organisations and private sector companies throughout the region. All SAFE STEPS First Aid information and collateral can be found on SAFE STEPS' website - safesteps.com.

Prudence Foundation invests to support the development of more resilient communities throughout the region. SAFE STEPS First Aid is the Foundation's third SAFE STEPS programme, all of which follow a format of public service announcements aired on regional and local broadcasters supplemented by digital and print collaterals.

SAFE STEPS Natural Disasters was launched in May 2014 with Manny Pacquiao, world champion boxer, providing essential tips on what to do in the event of natural disasters such as typhoons, floods, earthquakes and fires as well as how to prepare an emergency kit. Launched in February 2016, SAFE STEPS Road Safety features Michelle Yeoh, acclaimed producer, actress and principal partner of the Fédération Internationale de l'Automobile. Michelle offers guidance on six key road safety concepts, including pedestrians, drink driving, distracted driving and motorcycles. Through SAFE STEPS, the Foundation recognised that knowledge of first aid has become more essential than ever and set out to develop a new programme to promote first aid awareness on a mass level in the region.