402 0 Kommentare Instinctif Partners Launches IR Optic to Strengthen Client Interaction With the Global Investment Community - Seite 2

Samantha Bartel, Managing Partner at Instinctif Partners MENA, commented, "We see great potential for this toolkit in the MENA region. Despite improving governance, reporting and rapidly maturing IR capabilities, there is more to do when it comes to aligning IR resources with investor needs and indeed using IR as a tool to maximize stock valuations. IR is far more than a reporting function. A strong IR strategy can generate interest in a stock by bringing equity stories to life by combining engaging investor focused collateral with excellent storytelling. IR Optic is an important first step in an issuer's journey as it provides insight into what is required to build a strong IR framework and gain an understanding into investor sentiment.

The service will also be invaluable in ensuring that MENA issuers adapt to a post MiFIDII environment with a fresh and proactive approach to IR. The region already boasts an attractive investment case and I'm certain this new service will facilitate sustained market growth."

Notes for editors on Instinctif Partners:

Instinctif Partners is a leading international business communications consultancy with six practice areas: capital markets, corporate, public policy, content & creative, engagement and insight & research. It is a specialist in reputation, influence and engagement. It works with clients across multiple and complex audiences combining deep insights, expert storytelling and creative delivery to change behaviours, emotions and perceptions. Instinctif Partners currently employs 450 people in 15 offices across eight countries across Europe, Middle East, Africa, Asia and North America. The company is one of the fastest growing consultancies in its industry, and in the past year alone has won or been shortlisted for over 30 awards, recognising both client work and the growth of the business as a whole. Accolades include International Agency of the Year 2018 & 2017 at the PR Week Global Awards, Outstanding Large Consultancy of the Year 2018 at the CIPR Excellence Awards, Corporate Consultancy of the Year 2017 at the EMEA SABRE Awards, and City Agency of the Year at the PRCA City and Financial Awards 2016 & 2017. Instinctif Partners also won Gold at the PR Week Best Places to Work 2018 for Large Agency and was named by the London Stock Exchange as one of 1000 Companies to Inspire Britain.

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